Commercial General Manager

Benker Headhunting; Madrid; Presencial; EUR 80.000 - 120.000; Jornada completa

Descripción de la vacante

A leading recruitment firm is seeking a Commercial General Manager for the North of Spain. This role entails leading the commercial and operational strategy, focusing on marketing and sales to drive scalable growth. Ideal candidates will have over 10 years in leadership roles, a strong mass marketing background, and be fluent in Spanish and English. The position requires relocation to Logroño for part of the week, fostering high-performance teams in a dynamic tech environment.

Formación

• 10+ years in leadership positions, preferably in tech-related environments.
• Strong background in mass and performance marketing.
• Proven track record of significant growth in sales and revenue.

Responsabilidades

• Drive local go-to-market strategies and ensure alignment with central teams.
• Oversee tech-marketing operations and boost customer acquisition.
• Lead diverse teams and foster a culture of innovation.

Conocimientos

Mass marketing

Performance marketing

Leadership

Sales strategies

Data-driven decision-making

Team building

Business growth

Fluent Spanish

Fluent English

German language skills

Educación

Bachelor's degree in IT, Engineering, Data and Computer Science, Business Administration, Finance or related field

MBA or similar postgraduate degree (advantageous)

Descripción del empleo

Overview

Commercial General Manager – North of Spain

The Commercial General Manager leads the full commercial and operational strategy of the organization, with a strong emphasis on marketing, sales, and scalable business growth. A major responsibility is to steer mass marketing and performance marketing initiatives, ensuring the brand is well‑positioned and demand generation is optimized across all channels.

Responsibilities

• Drive go‑to‑market strategies, adapt global initiatives to the local market, and ensure alignment with central functional teams.
• Oversee large‑scale tech‑marketing operations and ensure data‑driven decision‑making to accelerate customer acquisition, retention, cross‑sell, upsell, and revenue performance.
• Lead a large, diverse organization of up to 300 employees, building and developing high‑performing teams and fostering a culture of innovation, collaboration, and continuous improvement.
• Monitor market trends, identify business opportunities, and manage shared P&L performance.
• Lead local marketing and sales strategy and execution, from branding and customer acquisition to retention, cross‑selling, and up‑selling.
• Operational management: oversee all localization efforts to adapt the go‑to‑market approach to local requirements, collaborate with central teams to leverage group resources and develop the local brand, coordinate and prioritize projects and initiatives in collaboration with relevant departments.
• Build and manage a high‑performing sales and marketing team to drive company growth, and assume shared profit and loss responsibility for the local brand.

Qualifications

• Minimum of 10 years of experience in leadership positions, preferably in a fast‑paced, agile, hyper‑growth tech‑related environment.
• Strong background in mass marketing and performance marketing.
• A proven track record of successfully achieving significant sales, revenue, and EBITDA growth.
• Early career stages in consulting / ex‑consultant background.
• A Bachelor’s degree in IT, Engineering, Data and Computer Science, Business Administration, Finance, or a related field; an MBA or similar postgraduate degree is advantageous.
• Profound technical knowledge and understanding, preferably in the area of domains, hosting, and cloud solutions.
• Fluent in both Spanish and English.
• Willing to be based in Logroño for a minimum of 3 days per week.

Soft Skills & Cultural Fit

• Knowledge of domain, hosting or cloud solutions.
• German language skills.