Aftersales Marketing Lead

beBeeAftersales; Madrid; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading automotive brand seeks a Marketing Specialist to develop and execute aftersales marketing strategies. The role involves managing omnichannel campaigns, analyzing performance metrics, and overseeing the marketing budget. Candidates should have a strong background in automotive marketing and leadership skills.

Formación

• Over 4 years of work experience in Marketing Aftersales in the automobile sector.
• Advanced proficiency in Excel and PowerPoint.
• Proficient in tools such as Salesforce and Mailchimp.

Responsabilidades

• Design and implement aftersales marketing strategies to increase brand visibility.
• Plan and execute omnichannel campaigns targeting dealers and end customers.
• Manage the aftersales marketing budget efficiently.

Conocimientos

Leadership

Marketing Strategy

Campaign Management

Analytical Skills

Educación

Bachelor degree in marketing, commercial management, economics, automotive engineering, or machinery engineering

Herramientas

CRM platforms

Marketing automation tools

Google Analytics

Excel

PowerPoint

Descripción del empleo

Omoda Motors is a new brand built by Chery Group, a leading Chinese automobile company. Omoda & Jaecoo operates individually from other brands of Chery Group.

The role involves designing and implementing aftersales marketing strategies to increase visibility, brand awareness, and positioning of O&J's aftersales services in the automotive market.

Responsibilities include planning and executing omnichannel campaigns targeting both dealers and end customers using digital and traditional channels such as email marketing, social media, CRM, direct marketing actions, and in-person events.

Key performance metrics are analyzed to optimize campaigns, improve the effectiveness of marketing actions, and ensure the brand's competitiveness.

A key aspect of the role is managing the aftersales marketing budget efficiently, ensuring alignment with strategic goals and return on investment.

Coordinating department-specific events and collaborating with other areas of the company to organize events aimed at the dealer network and final customers is also part of the job.

This position works closely with the Spare Parts Manager to whom the role directly reports, aligning marketing initiatives with commercial and strategic objectives of the department.

Growth opportunities are identified, strategic suppliers are managed, and initiatives that drive innovation and added value in the aftersales experience are led.

Leadership skills are required to develop and follow up on assigned budgets and oversee P&L performance of the aftersales marketing area.

Required Skills and Qualifications

• Bachelor degree or above in marketing, commercial management, economics, automotive engineering, or machinery engineering.
• Over 4 years of work experience in Marketing Aftersales in the automobile sector.
• Proficient in tools such as CRM platforms (e.g., Salesforce), Marketing automation tools (e.g., Mailchimp), Analytics and reporting tools (e.g., Google Analytics).
• Advanced proficiency in Excel and PowerPoint.

About Us

We foster a diverse and inclusive workplace where everyone feels valued, respected, and empowered to contribute to their fullest potential.

Please note that your personal data will be processed based on your express consent for the purposes of managing your job application.

Your personal data may be transferred to Chery Automobile Co. Ltd, a company based in China, in order to carry out the process you have voluntarily requested.