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City: Hamburg

Country/Region: DE

Application Deadline: /

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Performance Specialist (m/f/d) – Hamburg

As a Specialist in Performance Marketing with a primary focus on Paid Search, you will drive measurable growth through advanced search strategies while also managing performance display campaigns. This role acts as a key interface between Paid Marketing and E-Commerce, ensuring seamless collaboration and alignment with business objectives. You will leverage OneSearch principles to create integrated strategies across channels and contribute to holistic performance marketing initiatives. SEO experience is helpful to support cross-channel synergies.

WE DELIVER - Let's deliver together:

• Develop and execute Paid Search strategies for all Northen Europe Markets based on Global Guidence (Google Ads, Microsoft Ads) as the main focus, complemented by Display campaigns (Google Display Network, programmatic platforms).
• Implement OneSearch approach to align Paid Search and SEO for maximum visibility and efficiency.
• Define campaign objectives, audience targeting, bidding strategies, and budget allocation.
• Collaborate closely with E-Commerce teams to ensure product feeds, landing pages, and promotional activities are optimized for performance.

Campaign Management

• Manage the Agency on end-to-end Paid Search campaigns: keyword research, ad copywriting, audience segmentation, and feed-based advertising (Dynamic Search Ads, Smart Shopping).
• Coordinate Peformance Display campaigns to support lower-funnel and remarketing objectives.
• Implement tracking and conversion measurement using tools like Google Tag Manager, Adobe, and platform-specific tracking.
• Ensure compliance with platform policies and brand guidelines.

Optimization & Performance

• Continuously monitor Paid Search performance and optimize for KPIs such as CTR, CPC, ROAS, and conversion rate.
• Conduct A/B testing on ad creatives, copies, landing pages, and bidding strategies.
• Use automation, scripts, and feed management tools to improve efficiency and scale.

Reporting & Analysis

• Create and maintain performance dashboards and regular reporting.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights to inform future strategy and budget planning.
• Set up Looker Studio dashboards for transparent performance monitoring.
• Act as the bridge between Paid Marketing and E-Commerce, ensuring alignment on product launches, feed optimization, and promotional strategies.
• Work closely with SEO specialists to implement OneSearch best practices.
• Liaise with external media partners and agencies to stay updated on trends and opportunities.
• Present campaign results and tactical recommendations to Pandora Global teams and internal stakeholders.

WE DREAM - This is what we dream of:

• Bachelor’s degree in Marketing, Business, or a related field
• 4+ years of hands‑on experience in Paid Search inclusive PMAX and Demand Gen
• Familiarity with SEO strategies and how they complement Paid Search
• Display experience in DV360 is a plus
• Knowledge of remarketing strategies and audience segmentation
• Strong proficiency in SA360, Google Ads, Microsoft Ads
• Experience with web analytics tools (Adobe, Looker Studio, etc.)
• Analytical mindset with a focus on performance metrics and ROI
• Excellent communication and project management skills
• Fluent in English; additional languages are a plus

We CARE - what you can expect:

We truly care to offer you a great place to work!

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Gym membership at Fitness First at a reduced Pandora-Corporate-Rate
• Running club: Join our weekly running club where you clear your mind with an Alster‑run after a working day
• Corporate benefits & free access to a benefits portal for discounted tickets for different events
• A great discount on our jewellery
• Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket)
• Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment
• Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets
• Attractive company pensions scheme with an insurance package
• Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals
• Dogs are very welcome!
• Beautiful & modern office space in the Hamburg city center
• Internationally successful company with a flat hierarchy
• A highly motivated team with a Can-Do-Attitude
• Cozy coffee area where you can grab a cup of coffee and meet for a chat

Celebrations & team-time:

We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well!

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self‑expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.