Senior Content Strategist (all genders)

keylight; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global subscription technology vendor is seeking a Senior Content Strategist to oversee the development and implementation of their content strategy. The ideal candidate will work within the Marketing & Design Team to plan and manage blog, PR, and social media activities while producing high-quality content. They should have strong command of English grammar, knowledge of various content formats, and experience with marketing analytics tools. This position offers a supportive work environment with flexible hours and a focus on personal development.

Leistungen

Flexible working hours

Family atmosphere

Agile work environment

Diverse international team

Employee development concept

Qualifikationen

• Knowledge in all forms of content and their pros and cons.
• Effective headline generation and AP style writing.
• Concrete experience of end-to-end project ownership.

Aufgaben

• Plan, execute, and manage blog, PR, and social media.
• Develop and optimize content strategies to meet goals.
• Produce high-quality articles, guides, press releases.

Kenntnisse

Knowledge of content forms

Strong command of English grammar

Understanding of B2B SaaS markets

Experience with marketing analytics tools

Tools

GA4

Hotjar

HubSpot

Jobbeschreibung

As Senior Content Strategist, you will be responsible for overlooking the development and implementation of our content strategy. You will work within the Marketing & Design Team and collaborate across functions to deliver effective content across digital channels to meet the business objectives.

Your main activities will be focusing on:

• planning, executing, and managing our blog, PR and social media activities
• developing and optimizing our content strategies and conversion paths to meet business goals
• producing high quality articles, educational guides, press releases and case studies
• monitoring web analytics to ascertain content engagement levels
• staying up-to-date with the latest trends in the subscription industry and business challenges to continuously optimize strategies and content formats
• working closely with senior leaders and different teams to create, review and ensure consistent messaging across channels

To succeed in this position, you will bring to our company:

• knowledge in all forms of content and the pros and cons to each
• strong command of English grammar, effective headline generation, AP style writing and editing skills
• knowledge in different content distribution channels and attribution modelling
• deep understanding of B2B SaaS markets, buyer groups, and ToV
• concrete experience of end-to-end project ownership, from ideation, execution, project management, to delivery and optimization
• experience with marketing reporting and analytics tools, e.g., GA4, Hotjar, and HubSpot

keylight is a global subscription technology vendor founded in 2015. We prioritize users to design an ecosystem that streamlines all subscription operations on one unified platform. Our user-centric approach has enabled our customers to gain full control over complex business processes and inspired many to put users first in their technological architecture.

Perks of working at keylight:

• Have a great work-life balance with flexible working hours and home office
• A self-funded tech company with a family atmosphere
• Agile and self-organizing work environment
• Be part of a diverse, lively and international team
• As a company, we have jointly designed our own employee development concept