Jobs in Koln, Germany

Keelvar is looking for a Product Marketing Manager (PMM) to accelerate our revenue growth and help shape the future of our AI-native sourcing platform. In this role, you'll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high‑impact GTM and PLG programs that increase adoption, usage, and revenue.

This is an ideal role for a PMM with strong PLG experience, exceptional execution skills, and a passion for data‑driven growth in a fast‑moving SaaS environment.

Go-to-Market & Messaging

• Develop compelling messaging, storytelling, and ICP for new and existing products.
• Partner with Marketing and Growth to build and launch high‑impact GTM campaigns that drive pipeline and revenue.
• Create product narratives and value propositions that resonate with enterprise buyers and practitioners.
• Deliver sales enablement materials, pitch decks, competitive insights, and user‑centric value messaging.

PLG & Experimentation

• Shape and evolve the foundations of Keelvar's PLG motion.
• Work with Growth to experiment with early‑stage and upcoming products to validate value, demand and activation layers.
• Build product‑led experiences, content and campaigns that drive acquisition, activation and expansion through self‑serve or hybrid funnels.

Customer, Market & Data Insights

• Conduct customer and market research on customers and prospects to uncover jobs‑to‑be‑done, market trends, key personas, and adoption friction.
• Translate insights into actionable messaging, experiments, product improvements, and GTM optimizations.
• Provide competitive intelligence that informs product roadmap, positioning, and go‑to‑market strategy.

Content & Enablement

• Own and execute the content strategy across the product marketing lifecycle (planning, creation, enablement).
• Create compelling assets that support awareness, education, onboarding, and adoption.

Measurement & Reporting

• Own and report on Product Marketing KPIs (campaign performance, adoption signals, messaging impact, and contribution to pipeline/revenue).

• 3-5 years of Product Marketing experience in B2B SaaS or marketplace environment.
• Experience with PLG models, ideally in self‑serve or hybrid funnel environments.
• Strong GTM foundations with experience developing messaging, competitive insights, and launch plans.
• Proven ability to craft value propositions and product narratives for enterprise use cases.
• Data‑driven, with strong analytical skills and experience building reports that demonstrate ROI and guide decision‑making.
• Highly organized, comfortable prioritizing in fast‑moving environments, and able to cut through ambiguity.
• You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace.
• Entrepreneurial mindset and passion for high‑growth, innovative tech environments.
• Bonus (not required): experience in procurement, supply chain, or adjacent enterprise workflow platforms.

Here at Keelvar, we are proud to be a remote‑first organisation and we offer some great perks.

• Competitive salary with a Series B backed, fast‑growing organisation
• 25 days holidays increasing to 26 after 3 years and increasing again to 27 after 5 years. Plus your birthday off on us
• Flexible working hours with a positive approach to work‑life balance
• An inclusive, collaborative, innovative culture
• Generous leave offerings including Wellbeing days
• Technology that enables you to perform to your best

If you really like the sound of the role but don't match every listed criteria exactly, we still want to hear from you. You could be the exact fit for this or any of our other roles.

We are also a diverse group and we intend to continue to attract and retain diverse talent in our organisation. We're committed to an inclusive and diverse Keelvar. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

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