Hr jobs in Deutschland
Business Unit Lead – Loyalty Program (Automotive Aftermarket) (f/m/d)
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RWE Gruppe
Business Unit Lead – Loyalty Program (Automotive Aftermarket) (f/m/d)
Zusammenfassung
A strategic HR consultancy in Berlin is looking for a Business Unit Lead to drive their growing loyalty platform in the automotive aftermarket. The ideal candidate will possess 5–6+ years in business leadership, with strong P&L management skills and experience in loyalty programs. You will collaborate across teams to create an innovative loyalty program and ensure alignment to achieve KPIs. Fluency in German and English is required, along with a strategic mindset and excellent communication skills. This is a hybrid role.
Qualifikationen
- 5–6+ years in business leadership or strategy.
- Strong experience managing P&L and budgets.
- Experience with loyalty programs in automotive aftermarket preferred.
Aufgaben
- Own P&L for the business unit, ensuring profitability and revenue growth.
- Lead the creation and scaling of a global loyalty program.
- Oversee collaboration across marketing, product, and sales teams.
Kenntnisse
As the Business Unit Lead (f/m/d), you own the strategic, operational, and financial success of AHEAD’s fast‑growing loyalty platform for workshops in the automotive aftermarket. You ensure that marketing, product, sales, and technology operate as a well‑aligned unit to drive customer value and maintain our ambitious growth trajectory.
Your mission: Shape Europe’s leading loyalty program, driving a long-term vision to welcome an extensive network of workshops onto our platform.
Full responsibility for the BU P&L: revenue, costs, marketing budget, profitability
Defining, monitoring, and achieving KPIs & OKRs (e.g., user growth, engagement, redemption, partner revenue)
Full ownership of business planning, strategy and forecasting with global stakeholders within complex environments
Create, scale and own a global loyalty program and its structure and business model
Prioritize initiatives, allocate resources, and make final BU decisions
Lead annual roadmap creation (product, marketing, integrations, rewards)
Run BU ceremonies (Jour Fixe, KPI reviews, sprint reviews)
Ensure smooth collaboration across Marketing, Product, Data/Tech, Sales, and external agencies
Oversee operational processes and execution for marketing campaigns, partner operations, marketplace & reward systems
Manage external partners, vendors, and service providers (especially loyalty program operators)
Ensure transparent communication with managing directors and key internal stakeholders
Monitor automotive aftermarket trends
Identify new loyalty mechanics, reward structures, or partnership opportunities
Lead future loyalty program redesign/development (planned for next year)
5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations
Strong experience managing P&L, budgets, and financial performance
Experience with loyalty programs (automotive aftermarket = strong plus)
Experience working with cross‑functional teams and external vendors
Strong analytical mindset; KPI/OKR ownership
Excellent stakeholder communication skills
German C1, English fluent
Based in Berlin/Hamburg or willing to be hybrid
Automotive aftermarket expertise
Experience scaling B2B platforms
Experience in management consulting
* Der Gehaltsbenchmark wird auf Basis der Zielgehälter bei führenden Unternehmen in der jeweiligen Branche ermittelt und dient Premium-Nutzer:innen als Richtlinie zur Bewertung offener Positionen und als Orientierungshilfe bei Gehaltsverhandlungen. Der Gehaltsbenchmark wird nicht direkt vom Unternehmen angegeben. Er kann deutlich über bzw. unter diesem Wert liegen.