Business Unit Lead – Loyalty Program (Automotive Aftermarket) (f/m/d)

Ruby Berlin HR Consulting; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A strategic HR consultancy in Berlin is looking for a Business Unit Lead to drive their growing loyalty platform in the automotive aftermarket. The ideal candidate will possess 5–6+ years in business leadership, with strong P&L management skills and experience in loyalty programs. You will collaborate across teams to create an innovative loyalty program and ensure alignment to achieve KPIs. Fluency in German and English is required, along with a strategic mindset and excellent communication skills. This is a hybrid role.

Qualifikationen

• 5–6+ years in business leadership or strategy.
• Strong experience managing P&L and budgets.
• Experience with loyalty programs in automotive aftermarket preferred.

Aufgaben

• Own P&L for the business unit, ensuring profitability and revenue growth.
• Lead the creation and scaling of a global loyalty program.
• Oversee collaboration across marketing, product, and sales teams.

Kenntnisse

Business leadership

P&L management

Stakeholder communication

Analytical mindset

Cross-functional team collaboration

Fluent in German

Fluent in English

Jobbeschreibung

About the Role

As the Business Unit Lead (f/m/d), you own the strategic, operational, and financial success of AHEAD’s fast‑growing loyalty platform for workshops in the automotive aftermarket. You ensure that marketing, product, sales, and technology operate as a well‑aligned unit to drive customer value and maintain our ambitious growth trajectory.

Your mission: Shape Europe’s leading loyalty program, driving a long-term vision to welcome an extensive network of workshops onto our platform.

Responsibilities

Business & P&L Ownership

• Full responsibility for the BU P&L: revenue, costs, marketing budget, profitability

• Defining, monitoring, and achieving KPIs & OKRs (e.g., user growth, engagement, redemption, partner revenue)

• Full ownership of business planning, strategy and forecasting with global stakeholders within complex environments

Strategy & Roadmap

• Create, scale and own a global loyalty program and its structure and business model

• Prioritize initiatives, allocate resources, and make final BU decisions

• Lead annual roadmap creation (product, marketing, integrations, rewards)

Operational Leadership

• Run BU ceremonies (Jour Fixe, KPI reviews, sprint reviews)

• Ensure smooth collaboration across Marketing, Product, Data/Tech, Sales, and external agencies

• Oversee operational processes and execution for marketing campaigns, partner operations, marketplace & reward systems

Partner & Stakeholder Management

• Manage external partners, vendors, and service providers (especially loyalty program operators)

• Ensure transparent communication with managing directors and key internal stakeholders

Market & Product Development

• Monitor automotive aftermarket trends

• Identify new loyalty mechanics, reward structures, or partnership opportunities

• Lead future loyalty program redesign/development (planned for next year)

Requirements

Must‑have

• 5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations

• Strong experience managing P&L, budgets, and financial performance

• Experience with loyalty programs (automotive aftermarket = strong plus)

• Experience working with cross‑functional teams and external vendors

• Strong analytical mindset; KPI/OKR ownership

• Excellent stakeholder communication skills

• German C1, English fluent

• Based in Berlin/Hamburg or willing to be hybrid

Nice‑to‑have

• Automotive aftermarket expertise

• Experience scaling B2B platforms

• Experience in management consulting