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BDO Luxembourg
Marketing Operations Manager (m/f/d)
Job summary
A growing SaaS company in Berlin is seeking a Marketing Operations Manager to support a dynamic marketing team. The ideal candidate will have over 5 years of experience in marketing operations within a B2B SaaS environment. Responsibilities include managing marketing platforms, analytics, and CRM workflows. The role requires strong analytical skills and fluency in English, while proficiency in German or French is a plus. This position offers an inclusive work environment focused on diversity.
Qualifications
- At least 5 years of marketing operations experience in a B2B SaaS company or scale-up.
- Strong analytical skills and passion for data reporting and tool optimisation.
- Excellent command of English; proficiency in German or French is a plus.
Responsibilities
- Own configuration and continuous improvement of marketing platforms.
- Implement and manage tracking solutions across all paid and owned channels.
- Design optimal CRM architecture and workflows for the Marketing team.
- Develop funnel analytics and dashboards to surface campaign outcomes.
- Guarantee accurate lead routing to Sales to maximise conversion.
Skills
Tools
Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale‑ups in Europe, with over 8000 customers and 650 employees. The company achieved 7× revenue growth between 2021 and 2024 and is part of the French Tech 120. Agicap has raised €145M from prestigious VC funds, including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.
Agicap provides an integrated Treasury Management Platform that allows finance teams of mid‑market companies to manage cash, forecast, pay suppliers and get paid. By combining treasury, accounts payable and receivable into one solution, the platform aims to become the leading treasury platform for mid‑market organisations.
With fast product innovation and international expansion, Agicap seeks passionate talent to build a company where people can grow their careers.
As the sole Marketing Operations specialist, you will support a dynamic marketing team of 30 people across 6 countries. You will design and implement strategies that ensure the effectiveness, scalability, and reliability of Agicap’s marketing tech stack and operations, optimising workflows, maintaining data integrity, and automating marketing reporting.
- Own the configuration, maintenance and continuous improvement of marketing platforms, including HubSpot, Looker and automation tools.
- Implement and manage comprehensive tracking solutions across all paid and owned channels, including UTM governance, browser‑side and server‑side tracking with Google Tag Manager and Segment.
- Design optimal CRM architecture and workflows for the Marketing team, including form nurturing, email list management, lead scoring and reporting.
- Develop nuanced funnel analytics and dashboards to surface campaign outcomes, performance evolution and pipeline impact.
- Guarantee accurate lead routing to Sales, tracking, and follow‑up to maximise conversion.
- At least 5 years of marketing operations experience in a B2B SaaS company or scale‑up.
- Demonstrated ability to drive strategic projects and influence stakeholders in a fast‑paced, matrixed organisation.
- Strong analytical skills and passion for data reporting, marketing workflow design and tool optimisation.
- Excellent command of English is required; proficiency in German or French is a plus.
AGICAP is committed to providing equal opportunities for everyone, and we foster an inclusive work environment that values diversity!
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.