Jobs at Zalando in Germany

Join Zalando Studios as a Creative Strategist and play a key role in creating compelling fashion narratives for the digital age. We're looking for someone with an editorial and/or campaign strategy background, whether from a brand magazine or agency environment, with an expert understanding of fashion and trends.

In this role you'll be a strategic creative, our catalyst for innovative storytelling, providing trend insight-driven creative platforms for creative teams to ideate from. With a deep understanding of the culture that surrounds fashion you will work with the editorial creative team and/or the statement creative team to create memorable campaigns for the social-inspired feed — spanning videos, stills and livestreams. Your ability to think strategically and creatively will allow you to think outside the box to find unique angles that elevate both the Zalando brand and leading partners brands such as Nike, Diesel and Salomon (just to name a few). Join us in shaping the future of fashion storytelling.

• Join project kick-offs and dive into client briefs. Clearly define problems, break down objectives and transform them into inspiring creative briefs.
• Conduct thorough research using various sources and AI tools to uncover valuable insights.
• Develop engaging creative platforms and creative strategies for social-first campaigns, new content formats based on cultural research, fashion trends and consumer insights.
• Present your creative strategy clearly and professionally using compelling decks / cohesive slides to generate excitement.
• Utilise your strategic expertise to analyse past campaign performance and cultural data. Extract valuable insights to enhance future work such as suggesting new and fresh content formats and advising on editorial angle selection.
• Collaborate closely with creative teams (Editorial and The Statement) including art directors, copywriters and stylists, briefing them on the creative strategy.
• Actively participate in the early phase of ideation brainstorming sessions, challenging and supporting the team to generate ideas aligned with the strategy, consumer culture and commercial objectives.
• Assist the creative team in conceptualising comprehensive content activations to stand out in the competitive fashion, streetwear, sport and beauty space.
• Promote diversity and inclusivity in strategies to celebrate Zalando's diverse audience.
• Inspire and educate colleagues by analysing consumer trends, cultural moments and trend reports for insights on fashion, beauty, lifestyle and tech that can inspire their work.

• You have a degree in Advertising and Media, Fashion Communications, Fashion Journalism, Marketing or a relevant field coupled with minimum 2 years of mid-level experience in-house, agency or related creative environment.
• You bring talent for developing exciting and engaging strategic creative springboards with a digital / social-first perspective and are able to summarise data and deliver insights in a compelling and actionable way. A portfolio of work is welcome.
• You have a strong interest and expertise in fashion and culture, communication strategy and social media. You are an innovator and have a solid future-forward outlook.
• You are a natural doer with quick thinking and proactive attitude, able to manage workload to tight deadlines with flexible planning in a calm way.
• You enjoy working in a fast-changing international environment. You are a dedicated team player, open, positive, flexible and professional.

Zalando provides a range of benefits. Here’s an overview of what you can expect. Please ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program — 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge
• 2 paid volunteering days a year
• Hybrid working model with up to 60% remote per week (actual practice is up to each team to best support collaboration)
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start
• Relocation assistance available (subject to prior agreement)
• Family services including counseling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer-to-peer review

At Zalando our vision is to be inclusive by design. We do not discriminate on gender identity, sexual orientation, personal expression, ethnicity, religious belief or disability status. You are welcome to omit your picture, age or marital status from your application. We only assess candidates on qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need so we can best support you throughout the hiring process.

Proofreading, Growing Experience, Buffer, Content Management Systems, MailChimp, Management Experience, Copy Editing, AP Style, Content Development, Metadata, Copywriting, DocuSign

Employment Type: Full-Time

Experience: years

Vacancy: 1