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Chinese Speaking - Food Sales Executive
Job summary
A leading company in the global food industry is seeking a Sales Development Executive to expand their customer base across retail and wholesale channels, with a focus on ethnic markets. Candidates should be fluent in Chinese and have a strong background in FMCG sales, along with effective negotiation skills. The role involves collaboration with business development teams and requires a full driving license for market engagement.
Qualifications
- At least 2 years’ experience in sales and distribution.
- Full European Driving licence required.
- Strong background in distributor management and trade marketing.
Responsibilities
- Develop and implement sales programs to expand distribution.
- Manage product launches and conduct demonstrations.
- Maintain relationships with trade partners and wholesalers.
Skills
Education
A leading company in the global food industry is looking for a results-driven Sales Development Executive to join its commercial team.
The role focuses on expanding the customer base and increasing product sales across retail, wholesale, and restaurant channels. You will drive distribution growth, especially in ethnic markets, by identifying key business opportunities and developing creative strategies to encourage trade partners to stock and promote a wide range of products.
Job requirements
Permission to work in the Germany.
Able to speak fluent Chinese, either Cantonese or Mandarin. And proficiency in English.
At least have 2 years’ relevant experience, and a strong background in FMCG industry, distributor management, supply chain and trade marketing.
Must have a full European Driving licence as the job will involve driving.
Excellent negotiator when it comes to communicating with customers at all levels
Chinese food lover/keen cook and have good knowledge of the working kitchen in order to communicate effectively with customers
Work closely with the Business Development Manager to develop and implement programmes that will build sales and distribution.
Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives. Support Trade Partners in developing in-market sales in the supply chain.Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
Collate and track information on distribution, prices and competitors’ activities to support business planning.
Manage and conduct product demonstrations and presentations to pitch for key accounts.
Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
Represent our company in Chinese trade events and maintain a good relationship with different trade contacts and associations.
Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
Update and manage trade customer records and contacts.
Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.Support the company in ensuring a good representation and reputation of the our brand in the trade to protect its brand image and equity.
Periodically update on the latest trends and findings in the market.
Business trip as and when the job requires.
*We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.