Digital Marketing jobs in United States

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

bonial is part of Axel Springer SE and is the leading "Drive to Store" partner in Germany and France. Every day we inspire millions of users by connecting them to their favourite shops and brands via our platforms "kaufDA" and "MeinProspekt" in Germany, and “bonial” in France.

bonial welcomes both full- and part-timers!

As a B2B Marketing Manager (f/m/x) at bonial, you will be responsible for developing and implementing marketing strategies geared towards our business customers - from large retail chains to innovative brand partners. You will position bonial as a thought leader in the retail media sector and strengthen our visibility in relevant channels.

Your responsibilities:

• Strategy Development:

  • Developing marketing strategies to address business clients

  • Positioning the bonial brand within the B2B market

• Content Marketing:

  • Creating target group-specific content such as whitepapers, case studies, blog posts, and infographics

  • Leading content initiatives including bonial website relaunches and extensions

  • Managing the bonial B2B newsletter and ensuring consistent application of corporate identity

• Campaign Management:

  • Using performance marketing tools (e.g., LinkedIn Ads) to drive campaign effectiveness

  • Booking ads in relevant digital trade publications (e.g., Horizont, Lebensmittelzeitung)

• Trade Fairs & Event Management:

  • Organising bonial’s presence at trade shows, conferences, and networking events (e.g., booth setup, speaker slots, sponsorship packages)

  • Planning bonial-hosted B2B events (e.g., Bonial Retail Summit)

• Market & Competitor Analysis:

  • Monitoring market trends and competitor activities

  • Analysing insights and translating findings into strategic recommendations

• Lead Generation & Qualification:

  • Planning and executing multi-channel lead generation campaigns (e.g., via LinkedIn, email marketing, webinars)

  • Collaborating with the Sales team to qualify leads and support pipeline growth

• Reporting & KPIs:

  • Defining and tracking relevant KPIs to measure marketing effectiveness

  • Conducting regular performance reviews and identify areas for optimisation

Your profile:

• Degree in Marketing, Communications, Business Administration, or a comparable qualification

• At least 3 years of experience in B2B marketing, ideally within a technology-driven or digital environment

• Experience with marketing technologies (e.g. HubSpot, Google Analytics, LinkedIn Campaign Manager)

• Excellent project management skills with the ability to manage multiple priorities

• Proven experience in planning and executing events and industry trade fairs

• Strong sense for relevant content and very good communication skills in both German (level C1-C2) and English

• Independent and structured way of working and a high degree of initiative

• Strong team player with a collaborative mindset and enthusiasm for cross-functional collaboration

What we can offer you:

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - we offer flexible hours and the option of working from abroad. We offer 28 days of holiday, additionally, you get an extra day for each calendar year (up to 30 days) and other occasions (moving, working on a social project, etc).

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

If you think you could fit the bill, we'd love to hear from you!

You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.