Purpose
As an Ambassador of A. Lange & Söhne inside and outside the boutique, the mission of the Associate Watch Advisor is to provide an excellent customer experience. Working within a professional and exciting team, the purpose of the job is to attain desired results through creative and effective use of resources and retail and CRM tools (iCM), prepare monthly action plans to achieve sales targets in order to meet or exceed personal monthly sales objective, while managing all steps of the sales process and offer an exclusive customer service in line with brand guidelines.
Responsibilities
- Sales
- Meet personal budgets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).
- Maximize profit while controlling and minimizing costs (discount, general expenses, third party commissions).
- Regularly analyze and question missed confirmed sales with Assistant/Boutique Manager, to further refine future sales projections.
- Organize private viewing with potential VIPs in your region.
- Discuss business opportunities/Action Plans of potential prospects with Assistant/Boutique Manager.
- Act as a reference in terms of building action plans to achieve personal targets.
- Brand Ambassadorship
- Ensure excellence within and outside of the boutique.
- Ensure maximum client welcoming, handling, and servicing.
- Keep learning about the products and brand and become a reference person for the Maison.
- Demonstrate brand ambassadorial skills, at any given time, with clients, Top VIPs & any third party.
- Responsible for overall appearance and maintenance of the boutique in accordance to brand guidelines and concept.
- Assist in timely boutique implementation and control of any new Visual Merchandising concepts.
- Customer & CRM Related Activities
- Ensure service excellence within the boutique at all times and with any boutique clients.
- Be part of a positive atmosphere within the boutique; optimistic, constructive, helpful, confident, etc.
- Proactively participate in regular VIP and orders, considering our boutique opportunities.
- Ensure accurate and genuine relationship building with customers.
- Ensure attention to existing and new recruitment of VIP, customer and prospect database for boutique sales and marketing activities.
- Individually handle client complaints with care, and immediately report to Assistant/Boutique Manager brand product related issues.
- Follow up and coordinate individual repairs and after-sales related matters with Sales Administrators.
- Store Operations Management
- Actively take part in monthly (quarterly, yearly) stocktaking.
- Actively ensure all measures to avoid stock discrepancies at all times.
- Automatic replenishment of sold timepieces and active order requests.
- Ensure proper maintenance of all boutique timepieces when necessary: organize changing of straps, polishing, servicing, etc.
- Financial & Cash Register Control
- Compliance with procedures, and with legal, fiscal and customs regulations.
- Master handling of credit card transactions of considerable amounts, cash register, etc.
- Reporting
- Ensure timely reporting of any opportunity, incident, etc to Assistant/Boutique Manager.
- Share new practices and ideas with Assistant/Boutique Manager to enhance boutique operations as a whole.
- Team Work
- Share new ideas, work-related practices and knowledge with boutique’s members and office colleagues.
- Monitor own appearance and behavior, in line with company policy and boutique guidelines (uniform, makeup, language, hair, accessories, etc).
- Provide full and complete assistance to shift colleagues during the sales ceremony.