Marketing Retention Specialist Germany w/m/d

Warner Bros. Entertainment; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading entertainment company is seeking a passionate Marketing Retention Specialist for their HBO Max Germany team. This role involves developing and executing retention campaigns, monitoring performance metrics, and collaborating with various teams to enhance customer engagement. The ideal candidate has at least 2 years of experience in CRM or retention marketing, is fluent in English and German, and is eager to innovate in the digital marketing space.

Leistungen

Flexible working hours

Qualifikationen

• Minimum 2 years of experience in CRM or retention marketing, preferably in streaming.
• Strong analytical and problem-solving skills with CRM platforms experience.
• Fluent in English and German.

Aufgaben

• Develop and execute CRM campaigns for HBO Max Germany.
• Monitor metrics and optimize campaigns for engagement.
• Collaborate with multiple teams to enhance customer journeys.

Kenntnisse

CRM expertise

Data-driven analysis

Customer engagement

Communication

Collaboration

Jobbeschreibung

Overview

Welcome to Warner Bros. Discovery — the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Germany team. This role sits within the EMEA Retention team, reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the German market and driving ongoing customer engagement and retention. With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories.

Your Role Accountabilities

• Develop and execute CRM and retention campaigns for HBO Max Germany, across email, push notifications, and in-app messaging.
• Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys.
• Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction.
• Support the launch of HBO Max in Germany by building effective onboarding flows and winback strategies.
• Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the German market.
• Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
• Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach.

Skills and Experience Required

• Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital, or subscription-based businesses.
• Passionate about entertainment, streaming, and digital storytelling.
• Curious, creative, and eager to experiment with new ideas while staying data-driven.
• Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools.
• Excellent communication and collaboration skills, fluent in English and German.

Why Join Us

At HBO Max, you’ll be part of the EMEA Retention team that brings world-class stories to German audiences. You’ll have the opportunity to shape how fans discover, experience, and stay engaged with our platform—from launch day and beyond—while also growing your expertise within an international team that’s redefining retention marketing for the streaming era.

How We Get Things Done…

This last bit is probably the most important. Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at the guiding principles page: www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. Severely disabled employees are welcome in our company and will be given special consideration if they are equally qualified. Flexible working hours are offered to assist.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.