Marketing Lead

Shepherd; Deutschland; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A progressive insurance company in Germany seeks a Marketing Lead to shape the brand's external narrative and develop comprehensive marketing strategies. In this high-impact role, you will collaborate closely with product and engineering teams, translating complex insurance concepts into compelling messaging. Ideal candidates will have experience in campaign management and a passion for driving growth initiatives within an early-stage company.

Qualifikationen

• Proven experience in developing comprehensive marketing strategies.
• Ability to craft compelling narratives for various audiences.
• Strong analytical skills to drive campaign performance.

Aufgaben

• Own the external narrative and brand presentation.
• Drive marketing campaigns and growth initiatives.
• Translate complex concepts into clear messaging.

Kenntnisse

Marketing strategy development

Campaign management

Cross-functional collaboration

Effective communication

Jobbeschreibung

Shepherd is reinventing commercial insurance for high-hazard industries by combining modern underwriting practices with proprietary technology and software. The company offers a full-stack platform that streamlines everything from submission intake to policy issuance, allowing for fast and informed underwriting decisions. In addition to insurance products, Shepherd provides native SaaS tools that improve risk management and outcomes for clients. This integrated approach not only enhances the value delivered to customers but also helps differentiate Shepherd in a traditional and slow-moving industry.

As the first dedicated Marketing Lead, you will own Shepherd’s external narrative and shape how the brand is presented across the market. You’ll be responsible for crafting a comprehensive marketing strategy, driving campaigns, and overseeing the development of unique customer experiences and growth initiatives. Working closely with underwriting, product, and engineering teams, you’ll translate complex insurance and technology concepts into clear, compelling messaging. This is a high-impact, cross-functional role for someone excited to lead marketing efforts at an early-stage company and influence the future of a category-defining insurance platform.