Channel Marketing Manager, Weller

Apex Tool Group; Besigheim; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Channel Marketing Manager to drive growth and enhance marketing strategies. In this dynamic role, you will support the Channel Marketing Director in managing annual plans and budgets while collaborating with sales teams to boost product vitality. Your expertise in marketing management, coupled with strong analytical skills, will help define and track marketing initiatives across various channels. This position offers a collaborative environment with opportunities for professional growth and development, making it an exciting opportunity for those passionate about marketing and innovation.

Leistungen

30 days vacation

Special payments (e.g. vacation bonus, Christmas bonus)

Bike-Leasing

Home Office possibility

Opportunities for further training and development

Qualifikationen

• Bachelor's degree in marketing or business administration required.
• Proven experience in marketing management and product management.

Aufgaben

• Support channel marketing plans and manage budgets for growth.
• Conduct market research to gather insights into customer behaviors.

Kenntnisse

Marketing Management

Product Management

Sales Experience

Digital Marketing

E-commerce Platforms

Market Research

Fluent in German

Fluent in English

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

Microsoft PowerPoint

Microsoft Excel

Jobbeschreibung

Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Channel Marketing Manager, Weller - Besigheim

Key Responsibilities:

1. Support the Channel Marketing Director in managing regional annual channel marketing plans, forecasts and budgets to provide input for growth, KPIs & analysis. (Distribution, eCommerce & Retail)
2. Define, build & track EMEA product trial demo order programs
3. Track channel marketing progress, manage/support forecasts & market pricing and report on key metrics
4. Development/enhancement of value propositions per market segment and presentation material for general use and for project-specific applications
5. Planning, execution & tracking of Weller promotions, events & programs
6. Work collaboratively with the EMEA sales & agents to drive Product vitality & channel growth through channel marketing initiatives
7. Managing Retail merchandiser in-store & online activities
8. Financial analysis and communication of yearly price increases for Retailers in coordination with product management & Sales
9. Conduct market research to gather insights into customer behaviors & vertical market opportunities
10. Collaborate with Weller merchandising team to drive channel online content enrichment

Critical Skills & Qualifications:

1. Bachelor’s degree in marketing, business administration, or related field
2. Proven experience in marketing management, product management or sales
3. Experience in eComm/Retail/Distribution and/or B2B sales
4. Experience with digital marketing and e-commerce platforms
5. Strong Microsoft Office Powerpoint & Excel skills
6. Flexibility to travel (20%)
7. Fluent in German and English

What we offer:

1. Collective agreement of the metal and electronical industry
2. 30 days vacation
3. Special payments (e.g. vacation bonus, Christmas bonus, payments according to collective agreement)
4. Many employee benefits / employee offers (corporate benefits)
5. Bike-Leasing
6. International environment / world market leader
7. Opportunities for further training and development
8. Home Office possibility

Please apply with an English CV!

At Apex Tool Group (www.apextoolgroup.com), we’re passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site – we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.4 billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH, SATA, Crescent, Cleco, Weller and APEX that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve. Our six core values – Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more – LinkedIn, Instagram, Facebook and Twitter.

If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG