B2B Brand & Growth Marketing Manager (m / f / d)

Syde; Bergisch Gladbach; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading WordPress agency is seeking a B2B Growth Marketing Manager to join their remote team. The ideal candidate has at least 3 years of B2B marketing experience, proven lead-generation skills, and a hands-on mentality. In this role, you will drive growth campaigns, optimize marketing funnels, and work with top-tier global clients. A supportive and inclusive culture awaits you as you help shape their brand’s strategy in the enterprise WordPress landscape.

Leistungen

100% remote work

Flexible hours

Annual hardware budget

Collaborate with global enterprise clients

Qualifikationen

• Minimum of 3 years hands-on B2B marketing experience.
• Experience in planning and executing content strategies.
• Proven track record in lead generation for enterprise funnels.
• Comfortable defining and building performance KPIs.
• Hands-on experience in campaign execution.

Aufgaben

• Plan and execute content strategies in collaboration with other teams.
• Create growth campaigns across paid and organic channels.
• Optimize marketing funnels from awareness to conversion.
• Leverage automation and AI for process improvements.
• Test and iterate marketing strategies continuously.

Kenntnisse

B2B marketing experience

Content planning

Lead-generation

Data-driven performance

Hands-on mentality

Leadership readiness

Native English communication

Fluency with modern Martech stacks

Stakeholder management

Work discipline

Eager to experiment

Ausbildung

Minimum of 3 years experience in marketing

Tools

Google Ads

HubSpot

Google Analytics (GA4)

Jobbeschreibung

Syde

Do you want to be part of a passionate marketing team thats ready to take our brand to the next level? Are you excited about Growth Marketing where creativity meets data and strategy turns into real results? Do you want to work for a company that puts people first? Then this role is made for you!

At Syde Europe\'s largest WordPress agency and one of the leading players worldwide we work fully remote across 40 countries. With over 120 team members we build professional enterprise projects for some of the world\'s biggest brands and now we\'re looking for you to drive growth shape our brand and make an impact in the enterprise WordPress space.

Responsibilities

• Content planning & execution: Proactively plan coordinate and publish content in collaboration with other Teams. Take ownership of case studies blog posts and social media ensuring quality consistency and timely delivery across all channels.
• Create powerful growth campaigns across Paid (LinkedIn Ads Google Ads ABM) and Organic (SEO content social lead magnets).
• Build and optimize funnels (MQL SQL Opportunity) that turn awareness into real enterprise opportunities.
• Automation & AI-driven optimization: Leverage automation and AI tools to streamline workflows support ideation proofreading and optimization and maximize overall marketing impact and output.
• Experiment test & iterate from landing page A / B tests to email workflows and funnel optimizations.
• Own the brand experience: Sharpen our positioning messaging and ensure consistent rollout across all channels.

Must-haves

• Minimum of 3 years hands-on B2B marketing experience in SaaS digital-agency or web-solution environment (ideally CMS DXP Open Source in general or WordPress services).
• Content planning & content execution: you are able to architect a differentiated brand strategy (positioning messaging visual guardrails) and proactively drive its roll-out across all addition experienced in forward-looking content planning development of case studies proofreading and implementation as well as personally creating QA-ing and publishing blog articles landing pages and social posts.
• Proven lead-generation track record for enterprise / large-account funnels (MQL SQL Opportunity) using both paid acquisition (LinkedIn Ads Google Ads ABM platforms) and organic channels (SEO AI content lead-magnets social).
• Data-driven performance-oriented mindset: comfortable building KPI dashboards defining KPIs (CAC CPL pipeline velocity ROI) and iterating growth experiments.
• Hands-on mentality: able to plan campaigns AND jump into execution (copywriting email workflows landing-page A / B tests etc.).
• Leadership readiness: previous people-management experience OR clear ambition to coach and eventually lead a 3-5-person team.
• Native English communication (spoken & written); German proficiency is a plus.
• Fluency with modern Martech stacks (e.g. HubSpot Google Analytics GA4 Looker Studio CMS editors basic HTML / CSS).
• Enterprise-grade stakeholder skills: comfortable collaborating with Sales Partnership UX / UI Design and director-level executives; able to translate technical value into business outcomes.
• Work discipline: self-organised excellent asynchronous communicator comfortable in distributed teams across time zones.
• Eager to experiment with new trends and AI innovations using them to drive smarter campaigns and results.
• A positive yes-we-can attitude love to experiment and learn fast and thrive in a collaborative team environment. Challenges dont discourage you they inspire you to find creative solutions and celebrate wins together.

Nice-to-haves

• Familiarity with WordPress: experience in marketing for WordPress WooCommerce or complex web / software projects (multisite headless integrations) would be a big plus.
• Experience in scaling multilingual campaigns (mainly in the DACH region with EMEA and US-market is a plus).
• Certification(s): Google Ads HubSpot Pragmatic Marketing OpenAI Academy or similar.

What we offer

• Work 100% remote from anywhere.
• Collaborate with global enterprise clients like SAP and PayPal.
• Join international WordCamps & events (and speak if you like!).
• Flexible hours & annual hardware budget.
• A creative motivated and supportive team that celebrates wins together.
• The chance to shape the growth strategy of one of the leading WordPress agencies worldwide.

Become a Syder

Ready to take on the challenge? Then apply now as our B2B Growth Marketing Manager (m / f / d)!

At Syde a respectful and inclusive way of working together isnt just a principle its a core part of our culture. This also shapes how we hire: we focus on experience qualifications and the best possible fit for the role. Factors such as gender age disability religion ethnicity origin sexual orientation or any other personal characteristics do not influence our decisions. What truly matters to us is creating an environment where diversity is valued and everyone has the chance to bring in their full potential.

Send Us Your Applications

Please send us your CV in English salary expectations and the earliest possible starting date.

About us

As Europe\'s biggest pure WordPress agency and one of the leading WordPress agencies worldwide we are proud to be the only agency globally that is both an official WordPress VIP Gold Agency Partner and a certified WooExpert.

Whether company website or online shop plugin development or integrations with existing APIs like ERP systems - we deliver code to the highest this way we guarantee secure high-performance and future-proof results.

Our roots originate from the German WordPress community where some of our founders contributed and helped translate WordPress into 2006 they founded Syde as a pure remote working agency for WordPress enterprise and SMB solutions.

Today the Syde team consists of over 120 experts worldwide working remotely in a modern digital environment. A human-centered approach to work an agile mindset and continuous improvement are our basis for successful projects. Therefore we encourage active participation and creative collaboration.

Insights into our culture, team and work

• Syde Team Meeting Madeira 2023
• Syde Team Meeting Barcelona 2022
• Our Team
• Our Values
• WordPress Development at Syde
• What does a WordPress Engineer do