Account Marketing Specialist

YETI Coolers; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading outdoor gear company is seeking an Account Marketing Analyst in Munich, Germany. In this full-time role, you will drive sell-through and elevate the brand presence across German wholesale channels by developing tailored marketing plans. You will collaborate closely with retail partners and the European Marketing Team to ensure effective campaign execution. Ideal candidates will have a Bachelor’s degree in Marketing and at least 4 years of experience in retail marketing, possessing strong communication skills in both German and English.

Qualifikationen

• 4 years of experience in retail marketing or visual merchandising within premium outdoor or lifestyle brands.
• Strong understanding of brand building and integrated marketing strategies.
• Fluent in German and English; additional European languages are a plus.

Aufgaben

• Build and manage strong relationships with German retail partners.
• Develop tailored account marketing plans including in-store activations.
• Monitor and report on campaign performance, ROI, and execution.

Kenntnisse

Digital Marketing

Google Analytics

Marketing

HTML5

Social Media Management

Salesforce Marketing Cloud

Ausbildung

Bachelor's degree in Marketing, Business or related field

Tools

MS Office (Word, Excel, Outlook, PowerPoint)

Pardot

HubSpot

MailChimp

Email Marketing

Jobbeschreibung

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here you’ll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

As the Account Marketing Analyst you’ll drive sell-through and elevate YETI’s brand presence across German wholesale channels. You’ll develop and execute tailored marketing plans for German dealers both online and offline ensuring seasonal campaigns and evergreen content are delivered on‑brand and on time.

The aim of your role is to create valuable retail marketing stories for the YETI dealers in your region and work closely with the sales agent to align on annual account marketing plans for those. This should happen through proactive relationship management of our retail partners external agents and internal stakeholders and in close cooperation with the European Marketing Team.

The Account Marketing Analyst is part of the European Commercial Team and reports to the Account Marketing Manager European.

Your Responsibilities

• Build and manage strong relationships with German retail partners in close alignment with local sales agents.
• Act as the primary marketing contact for dealers in Germany.
• Develop tailored account marketing plans including in‑store activations digital presence and overall brand representation.
• Coordinate visual merchandising assets, fixtures signage and digital content and oversee creative execution.
• Collaborate closely with the European Account Marketing team to ensure timely delivery of marketing tools and assets.
• Monitor and report on campaign performance ROI and execution.
• Identify opportunities to expand YETI’s footprint in retail environments (e.g. branded zones shop‑in‑shop concepts).
• Ensure consistent brand representation across all retail touchpoints in Germany.
• Partner with Key Accounts to enhance online brand visibility through elevated brand stores newsletters and social media.
• Conduct regular store visits to strengthen relationships and uphold YETI’s visual merchandising standards.
• Lead and coordinate retail events and trade shows including staffing and asset management.
• Manage the German retail seeding budget and sample order process.
• Analyze competitor activity and market trends to inform strategy.
• Support and evaluate marketing initiatives for effectiveness and future planning.

Qualifications

• Bachelors degree in Marketing Business or a related field.
• 4 years of experience in retail marketing or visual merchandising ideally within premium outdoor or lifestyle brands.
• Strong understanding of brand building and integrated marketing strategies.
• Experience working in international and cross‑functional environments.
• Proficient in MS Office (Word, Excel, Outlook, PowerPoint).
• Creative energetic and trend‑aware.
• Excellent communication and organizational skills.
• Service‑oriented with a proactive hands‑on approach.
• Fluent in German and English; additional European languages are a plus.
• Willingness to travel within Germany and occasionally across Europe.
• Passion for the outdoors and alignment with YETI’s core values.
• Must have the right to work in Germany.

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

YETI Applicant Privacy Notice

YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Pardot
• HTML5
• MailChimp
• Marketing Automation
• Salesforce Marketing Cloud
• HubSpot
• Responsys
• Email Marketing
• Social Media Management

Employment Type

Full-Time

Experience

years

Vacancy

1