• Oversee day-to-day updates and management of the company websites using a content management system (CMS) to create and edit web pages.
• Design new page layouts, write and post content, and update multimedia (e.g., videos, images) regularly.
• Use tools like Google Analytics to track website performance, analyze traffic, and identify opportunities for growth and optimization.
• Implement SEO best practices to improve search engine rankings and enhance user experience.
• Help design user flows, wireframes, and ensure site features work properly through QA testing.
• Create and manage digital assets for website updates, email marketing, and other content.
• Provide content and digital support to the broader marketing team as needed.
• Proficient with content management systems, especially WordPress, including page builders like Elementor or Gutenberg.
• Good understanding of HTML and CSS.
• Familiar with SEO practices and tools to improve site visibility.
• Experience with Google Analytics or similar tools to track and report on site performance.
• Strong writing, editing, and proofreading skills for web content.
• Familiar with design tools like Adobe Creative Suite, Canva, and basic video editing.
• Experience with email marketing platforms (e.g., HubSpot) and content creation for campaigns.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.