Digital Marketing Specialist

triOS College Business Technology Healthcare; Mississauga; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian private career college is seeking a Digital Marketing Specialist to support digital campaigns, marketing operations, and content creation. This role is vital for ensuring smooth campaign delivery through collaboration with media agencies and vendors. Ideal candidates will have at least three years of digital marketing experience and strong analytical skills. The position is hybrid, located in Mississauga, offering an opportunity to make a significant impact in education.

Qualifications

• Minimum three years of experience in digital marketing, campaign operations, or marketing administration.
• Two years of experience in content writing with strong attention to detail.
• Proficiency with Google Business Profiles, Google Ads, and analytics tools.

Responsibilities

• Manage correspondence with media agencies to ensure campaign execution.
• Assist with reconciliation of marketing spend and lead flow.
• Contribute to content writing projects like ad copy and blog posts.

Skills

Digital marketing

Content writing

Google Analytics

A/B testing

Collaboration

Data analysis

Tools

Google Ads

CRM platforms

Google Business Profiles

Job description

Join the Future of Education – Where Passion Meets Purpose

At triOS and Eastern College, we don’t just help students become job-ready graduates – we ignite futures. We’re seeking kindred spirits who believe that learning can change lives.

As a Canada-owned private career college, our vision is bold, our mission is clear, and our values run deep. Integrity, dedication, readiness, and respect aren’t just words – they shape every classroom experience, every team meeting, and every morning coffee.

We’re looking for people who:

• 🧭 Lead with integrity – You do what you say you’ll do.
• 🔥 Show up with heart – You bring your best to students and colleagues alike.
• 🚀 Embrace growth – You’re always learning, always evolving.

If this sounds like you, you might be exactly who we’re looking for.

We’re not just hiring – we’re building a community of educators and professionals who care deeply, dream boldly, and laugh often, if you’re searching for meaningful work that values your contribution, we invite you to apply.

We are proud to be one of Canada’s Best Managed Companies for 15 consecutive years – now recognized with Platinum designation. That’s not just a badge – it’s a reflection of our student-first mindset and unwavering support for our team.

Let’s shape the future together.

Job Title

Digital Marketing Specialist

Location

Hybrid, 2360 Meadowpine Blvd, Mississauga, L5N 6S2

Hours

Monday to Friday, 8:00 am - 5:00 pm EST

Start Date

January 2026

The Opportunity

The Digital Marketing Specialist provides essential executional support to the Digital Engagement Manager, ensuring the smooth delivery of digital campaigns and marketing operations. This role is highly detail-oriented and responsible for day-to-day coordination with agencies, lead aggregators and vendors. The Digital Marketing Specialist plays a key role in reporting, reconciliations, and optimization support, applying analytical acumen to marketing performance and helping drive efficiency across marketing initiatives. This position requires a hands‑on marketer with strong organizational skills, a data-driven mindset, and a willingness to adapt to shifting priorities in a fast‑paced environment.

What you'll be doing

• Manage ongoing correspondence with media agencies and vendors to ensure accurate campaign execution, performance tracking, and issue resolution.
• Assist with the reconciliation of marketing spend and lead flow, ensuring accuracy in reporting and alignment with budget allocations.
• Contribute to content writing projects including ad copy, web copy, email campaigns and blog posts to align with campaign objectives, and brand guidelines.
• Assist in the development and maintenance of performance scorecards, dashboards, and campaign reports for internal stakeholders.
• Manage Google Business Profiles across multiple campuses and programs, ensuring accuracy, consistency, and timely updates.
• Monitor website metrics using Google Analytics, heatmaps, and Search Console to improve conversion funnels and identify UX issues.
• Support A/B testing across channels (email, landing pages, ads) by coordinating setup, tracking results, and documenting learnings.
• Collaborate with the Web Solutions Developer and external vendors to support website updates, landing page optimization, and SEO best practices.
• Assist in managing workflows, including campaign setup, data integrity, and monitoring lead flow.
• Provide administrative support for digital campaign execution, including keyword research, audience segmentation, tracking, and reporting.
• Build and deploy email campaigns and automated flows, ensuring proper segmentation, testing, and performance tracking.
• Support special projects and evolving digital initiatives as directed by the Digital Engagement Manager.

What you bring to the position

• Minimum three (3) years of experience in digital marketing, campaign operations, or marketing administration.
• Two (2) years of experience in content writing with strong attention to detail, grammar, and tone.
• Comfortable working with external vendors and agencies to ensure accuracy and follow-through.
• Proficiency with Google Business Profiles, Google Ads, and analytics tools with the ability to interpret performance data and generate insights.
• Basic understanding of A/B testing, reporting, and performance optimization.
• Experience with CRM or marketing automation platforms is an asset.
• Data-driven mindset with the ability to translate performance metrics into actionable insights.
• Strong written and verbal communication skills, with the ability to collaborate across teams.

We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve.

We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Applicants with disabilities may notify us of any reasonable accommodations needed to support your participation in the recruitment process.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

To learn more about triOS College, visit our website 🌐: www.triOS.com