E-commrce & Digital Marketing

Gold Roast Food Industry; Alberta; On-site; CAD 50,000 - 70,000; Full time

Job summary

A food industry leader in Alberta is seeking a team player for their E-commerce & Digital Marketing position. The role involves developing and executing marketing campaigns, managing content, and analyzing performance metrics across various online platforms. Ideal candidates will have a diploma in Marketing or Business Communications, along with 2-3 years of relevant experience in the FMCG or Manufacturing industry. This position offers the chance to work in a dynamic environment focused on digital growth.

Qualifications

• 2-3 years of experience in FMCG or Manufacturing industry.
• Experience managing an eCommerce store.
• Ability to analyze performance metrics and trends.

Responsibilities

• Oversee operations of online shops on various platforms.
• Develop and execute marketing campaigns across multiple channels.
• Create and manage content like product info and media.

Skills

Digital marketing

Analytics

Social media expertise

Influencer management

Content strategy

Education

Diploma or Degree in Marketing or Business Communications

Job description

We are looking for a team player who are interested in the E-commerce & Digital Marketing position.

Qualifications

• Diploma or Degree in Marketing, or Business Communications
• At least 2 or 3 years working experiences in FMCG or Manufacturing industry.
• Experience in Digital marketing & content strategy
• Good social media background and knowledge
• Influencer & Creator Management
• Experience on own eCommerce store.
• Analytics, reporting & trendspotting

Responsibilities

• Overseeing day-to-day operations of online shops (on platform- shopee, Lazada/REdmart, Tiktok shop etc)
• Developing and excuting marketing campaigns across various channels, including social media(facebook, Instagram, TikTok, xiaohongshu) live-ecommerce, KOL paid ads and SEO
• Creating and managing content, such as product info, product photos, video and RTB
• Analyzing performance metrics, data and campaign ROI to identify trends and opportunities
• Co-ordinating promotions and new product launches with internal teams and external partners
• Ensuring brand consistency across all customer touchpoints.