Social Media Manager

Napoleon; Barrie; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading home comfort solutions provider in Barrie, Ontario is seeking a Social Media Manager to develop and execute strategies across platforms. The successful candidate will manage a small team, promote brand engagement, and maintain a strong online presence. Ideal applicants should have a background in marketing, experience in managing social media accounts, and excellent leadership skills. Competitive compensation and benefits are offered.

Benefits

Competitive Compensation

Medical, dental, and vision insurance

Retirement Savings Plan (RRSP/DPSP)

Tuition reimbursement

Employee Assistance Plan

Qualifications

• Experience managing and growing social media accounts.
• Google and/or Facebook ads certification is required.
• Knowledge of SEO and analytics.

Responsibilities

• Develop and execute social media strategies.
• Manage a small social media team.
• Monitor and engage with followers on social platforms.

Skills

Content creation

Leadership

Communication skills

Digital marketing knowledge

Multitasking

Analytical skills

Education

Bachelor’s degree in marketing or equivalent

4 to 6 years in a Social Media Manager position

Tools

Hootsuite

Canva

Adobe Photoshop

Job description

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best‑in‑class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world‑wide scale.

The warmth and experience that a Napoleon product brings to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

Title: Social Media Manager

Reports To: Director of Brand Marketing

Job Purpose: Reporting to the Director of Brand Marketing, the position holds a key role in the way that Napoleon as a company presents itself online to the consumer. The role will execute the social media strategy across platforms and manage a small in‑house team of social media specialists and manage influencer and ambassador programs. The ideal candidate is both a hands‑on content creator and a team leader who can balance brand consistency with creative innovation.

Key Responsibilities

• Content Strategy & Creation: Develop and execute social media strategies developed in partnership with Brand Management and ensuring alignment with brand activities, product launches, and seasonal campaigns.
• Team Leadership: Manage and mentor a small social media team, providing direction, feedback, and professional development, oversee project workflows, priorities, and approvals to ensure high‑quality, on‑brand execution.
• Cross‑Functional Collaboration: Collaborate with Brand Managers, Product Marketing, PR, and Customer Experience to ensure consistent messaging and campaign alignment across all touchpoints. Partner with Paid Media teams to support performance marketing goals through organic social extensions.
• Influencer & Ambassador Management: Identify, recruit, and manage influencer partnerships across grills, hearth, and HVAC categories. Negotiate contracts, manage deliverables, and ensure brand guidelines are met.
• Analytics & Reporting: Set and track KPIs such as reach, engagement and conversion. Prepare monthly performance reports with insights and actionable recommendations.
• Community Management: Monitor and engage with followers across platforms, escalating issues as needed to the Customer Experience department. Develop a proactive community engagement plan to foster brand loyalty and advocacy.

Education & Experience

• Bachelor’s degree in marketing or equivalent
• 4 to 6 years in a Social Media Manager position. 5+ years of experience managing and growing social media accounts such as Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube etc. 1-2 years managing or mentoring a team.
• Google and/or Facebook ads certification
• Microsoft Office (Word, Excel, PowerPoint, Outlook). Experience with Canva, Adobe Photoshop, Adobe Suite, or other programs. Experience with Hootsuite or similar social media management platforms.
• Experience with vendor management
• Excellent communication and copywriting skills
• Ability to deliver creative content (text, image, and video)
• Knowledge of digital marketing and media sales processes, including search, video, and content marketing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem‑solving skills
• Team player
• Good time‑management skills
• Great interpersonal, presentation and communication skills
• Experience or understanding of Influencer Marketing, Paid Advertising (Meta and Google), Google Analytics, and SEO
• Experience with Canva, Adobe Suite, Adobe Photoshop, Hootsuite

IGNITE YOUR CAREER,

Some of our competitive benefits include:

•Competitive Compensation / Wages

•Medical, dental, and vision insurance

•Retirement Savings Plan (RRSP/DPSP)

•Tuition reimbursement

•Life insurance and disability coverage

•Associate Purchase Programs, Product Discounts, In‑house Sales

•Appreciation Events, Raffles, Draws, Fundraising, BBQ’s, Competitions

•Napoleon Cares – Associates helping Associates

•Employee Assistance Plan

•Napoleon Recognition Program

•GOevisits, virtual doctor visits

•And more!

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.