Overview
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Responsibilities
- SALES FLOOR: Understands organizational objectives and makes decisions that align with Company priorities. Takes ownership and is committed to delivering results, while remaining aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team. Creates short- and long-term strategies to achieve personal metrics and performance goals. Takes ownership of personal survey results and creates plans to improve. Represents Coach as a brand ambassador. Demonstrates Coach’s Selling and Service expectations at all times. Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics. Drives business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers. Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style. Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and knowledge of competition. Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value. Communicates current pricing and promotional strategy to customers. Discusses product features and builds the sale by leveraging cross-selling skills. Cross-sells and encourages beneficial product add-ons. Tailors approach by reading cues and attends to unique shopping needs of each customer. Works with multiple customers simultaneously and follows up consistently to influence/close the sale. Flexes personal selling techniques to contribute to store financial results and builds lasting relationships. Leverages Coach’s tools and technology to support relationship building and clienteling efforts.
- OPERATIONS: Ensures all daily tasks are completed without negatively impacting service or Coach standards. Completes daily operations tasks including maintaining store, cash wrap, and visual merchandising to Coach standards. Maintains a clean and tidy selling floor. Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures. Replenishes inventory on the sales floor as needed. Supports Store Inventory Process by processing shipments, stocking shelves, replenishing the sales floor, and maintaining strong organizational standards in the stockroom and on the sales floor. Supports cash-wrap when needed to process purchases, returns, and exchanges. Efficiently processes customer transactions (Purchase, Return, Exchange, Found Order, etc.). Prepares store by organizing functional areas, performs routine cleaning, and maintains visual merchandising standards.
- COMPETENCIES
- Drive For Results: Exceeds goals; top performer; relentlessly pursues results.
- Customer Focus: Builds effective relationships with customers and earns trust and respect.
- Creativity: Generates new and unique ideas; connects disparate concepts.
- Interpersonal Savvy: Relates well to all kinds of people and builds constructive relationships.
- Learning on The Fly: Learns quickly, open to change, analyzes outcomes for improvement.
- Perseverance: Finishes tasks with energy and determination.
- Dealing with Ambiguity: Adapts to change and handles risk and uncertainty.
Additional Requirements
- Experience: 1-3 years of sales experience, preferably in a luxury retail service environment. Knowledge of fashion trends and competition.
- Education: High school diploma or equivalent; college degree preferred.
- Technical: Knowledge of cash register systems; basic computer skills (including use of iPad/laptop, Mobile POS); ability to use walkie talkie; read price and product release sheets.
- Physical: Ability to execute at a fast pace; communicate effectively; maneuver the sales floor, stock room; ability to climb, bend, kneel; frequently lift up to 25 pounds and up to 50 pounds for shipments/transfers.
- Schedule: Ability to meet scheduling and availability expectations, including flexible evenings, weekends and holidays.
EEO Statement
Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action employer. Employment decisions are based on qualifications related to the position and do not discriminate on age, sex, sexual orientation, gender identity or expression, race, color, religion, ethnicity, national origin, disability, or any other legally protected basis.