Volunteer Content Specialist (Remote, Canada)

The Heather Cutler Foundation; Mount Pearl; Remote; CAD 60,000 - 80,000; Part time

Job summary

A non-profit organization focused on healthcare advocacy is seeking a Content Specialist. This volunteer role involves creating compelling content to amplify the voices of those affected by pancreatic cancer. Ideal candidates will have strong writing skills and experience in content management. You will contribute to a mission-driven organization, highlighting advocacy efforts and improving healthcare visibility. Flexible commitment of 3-5 hours per week, with a minimum 3-month commitment preferred.

Qualifications

• Experience with content management systems (preferably Ghost CMS).
• Knowledge of health equity or advocacy—especially around cancer is an asset.
• Self-starter with strong organizational skills.

Responsibilities

• Craft original content for website, newsletters, and social media.
• Develop content strategies for Millennial and Gen Z audiences.
• Implement structured data for content visibility.

Skills

Strong writing and editing skills

Experience in storytelling or advocacy-based content

Understanding of structured data (JSON-LD)

Familiarity with SEO and digital content strategy

Strong organizational and communication skills

Tools

Ghost CMS

Job description

Overview

The Heather Cutler Foundation is a federally incorporated non-profit organization based in Mount Pearl, Newfoundland and Labrador. Founded by Heather’s family after experiencing firsthand the challenges of navigating pancreatic cancer care, the Foundation is driven by a commitment to real change rather than bureaucracy. The leadership includes advocates and professionals with deep ties to their community and a passion for healthcare reform.

Values

• Equity We believe that access to life-saving care should not be determined by geography or postal code. Our work is focused on closing the gaps in Canada’s healthcare system, especially for those in smaller provinces and rural areas.
• Action We are proactive, mobilizing public support, calling on government leaders, and pushing for policy changes that directly impact pancreatic cancer patients.
• Empowerment We equip patients and families with the knowledge, resources, and self-advocacy tools needed to navigate complex healthcare systems.
• Community We foster a supportive network, sharing lessons learned and practical tips to help others facing similar challenges.
• Transparency and Compassion Inspired by Heather’s legacy as a nurse and caregiver, we prioritize clear communication, empathy, and genuine support for those affected by pancreatic cancer.

Whom We Serve

• Canadians diagnosed with pancreatic cancer, especially those in underserved regions.
• Families and caregivers navigating the complexities of treatment and support.
• Healthcare professionals and advocates seeking to improve outcomes and close systemic gaps.

What We Do

• Provide up-to-date, accessible information on pancreatic cancer, treatment options, and clinical trials.
• Advocate for healthcare reform, including better access to somatic testing and clinical trials.
• Offer practical resources and support to reduce delays and improve patient outcomes.
• Mobilize community action through campaigns, petitions, and public awareness initiatives.
• Develop educational materials and launch programs like podcasts and starter packs to inform and empower the pancreatic cancer community.
• Engage in fundraising to support research and patient services, and collaborate with national and international partners, including the World Pancreatic Cancer Coalition.

Get Involved

Volunteers, guest authors, and partners are welcomed to join the Foundation’s efforts—whether through direct service, campaign support, or sharing personal experiences to inspire and inform others.

Join The Heather Cutler Foundation as a Content Specialist

Are you a passionate storyteller with a drive to create real-world change? The Heather Cutler Foundation is seeking a Content Specialist to join Team Heather and help amplify the voices of people affected by pancreatic cancer in Canada.

In this volunteer role, you’ll shape our digital narrative through compelling content that resonates with Millennial and Gen Z audiences. From social posts to advocacy briefs, your creativity will honor Heather’s legacy and advance our mission to close the gap in pancreatic cancer care—especially for those living in underserved provinces.

Why Join Us

Founded in memory of Heather Cutler, a dedicated nurse who bravely confronted the realities of pancreatic cancer in Canada’s healthcare system, our Foundation exists to tell the stories that often go unheard. We prioritize authenticity over optics and believe in advocacy grounded in experience and urgency. This is a chance to use your storytelling power for impact—not vanity metrics.

Responsibilities

• Content Creation & Management: Craft original content for our website, email newsletters, social media, and advocacy campaigns, maintaining a consistent and compassionate tone.
• Creative Storytelling Strategy: Develop and execute content strategies tailored to Millennial and Gen Z audiences, using emotionally resonant narratives to educate and mobilize.
• Website Content Management (Ghost CMS): Update and manage web content through our Ghost CMS, ensuring all posts are accessible, accurate, and mission-aligned.
• Structured Data & Visibility: Implement JSON-LD structured data across web content to enhance SEO visibility and reach. Link relevant entities via Wikidata/Wikipedia to strengthen content credibility and discoverability.
• Content Analytics & Improvement: Track key performance indicators to evaluate reach, engagement, and impact. Refine strategies based on data-driven insights.

Qualifications

• Strong writing and editing skills, with demonstrated experience in storytelling or advocacy-based content.
• Experience with content management systems (preferably Ghost CMS).
• Understanding of structured data (JSON-LD) and metadata to enhance content visibility.
• Familiarity with search engine optimization (SEO), digital content strategy, and multimedia formats.
• Self-starter with strong organizational and communication skills.
• Comfortable working remotely in a collaborative, feedback-driven environment.
• Knowledge of health equity or advocacy—especially around cancer—is an asset, but not required.

Role Details

• Location: Remote (Canada-based preferred)
• Time Commitment: Flexible, ~3–5 hours/week
• Employment Type: Volunteer
• Start Date: As soon as possible
• Duration: Minimum 3-month commitment preferred
• Supervised by: Founder & Creative Director

Organization Description

The Heather Cutler Foundation is a Canadian nonprofit committed to changing the story of pancreatic cancer. From expanding access to clinical trials to championing molecular profiling, we advocate for systemic change and patient-centered care across all provinces. We are proudly based in Newfoundland and Labrador and fight every day to ensure that geography doesn’t decide your outcome.

Keywords

Content Creation | Pancreatic Cancer Advocacy | Volunteer Opportunity Canada | Nonprofit Communications | Ghost CMS | Storytelling for Change | Canadian Health Equity | Gen Z & Millennial Engagement