Vice President, Corporate Communications

goeasy Ltd; Mississauga; On-site; CAD 120,000 - 180,000; Full time

Job summary

Join goeasy as the Vice President of Corporate Communications, where you will shape the company narrative and engage stakeholders across various platforms. This pivotal role involves leading a team to develop effective communication strategies and strengthening the brand's reputation in the financial services industry. With a focus on internal alignment and external storytelling, you will drive innovative communication approaches while fostering a culture of transparency and trust.

Benefits

Flexible work environment

Comprehensive benefits package

Professional development opportunities

Qualifications

• 5-7 years in a communications leadership role.
• Proven track record of developing and executing communication strategies.
• Bilingual (English and French) preferred.

Responsibilities

• Develop and execute internal communications strategy for 2600+ employees.
• Lead external communications, including media contacts and press releases.
• Oversee development of executive communications for the Office of the CEO.

Skills

Strategic communications

Storytelling

Media engagement

Investor relations

Public relations

Education

Bachelor's degree in Communications, English, Public Affairs

MBA or advanced degree

Job description

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare. If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

Role Overview

Reporting to the Chief People Officer, the Vice President of Corporate Communications plays a mission-critical role in shaping and sharing goeasy’s compelling story with employees, investors, media, government stakeholders, and the broader public. With a passion for strategic communications and a flair for storytelling, this individual will leverage goeasy’s award-winning culture and high-performing business to amplify the brand and enhance the organization’s reputation in the Canadian business landscape.

This role goes beyond traditional internal and external communications. The VP of Corporate Communications will be a key partner to senior leaders and a strategic advisor in the development and execution of communications strategies that support:

• Investor Relations – translating business performance and corporate strategy into compelling narratives that resonate with shareholders and the broader investor community.
• Public Relations – protecting and promoting goeasy’s brand through integrated campaigns and impactful media engagement.
• Government Relations –supporting the company’s voice in regulatory and legislative matters through cohesive messaging and support of stakeholder engagement.
• Corporate Brand & Reputation – ensuring consistency in tone, voice, and values across all platforms and audiences, building long-term brand equity and trust.

This leader will bring an entrepreneurial spirit and a builder mindset, eager to scale a high-impact communications function that aligns with goeasy’s purpose-driven mission. They will lead a bright, agile team and work in lockstep with leaders across the business, especially in investor relations, marketing, legal, and public affairs, to amplify goeasy’s positive impact.

Key Responsibilities

Internal Communications

• Develop and execute an enterprise-wide internal communications strategy to inform, align, and inspire our 2,600+ employees across Canada.
• Own goeasy’s corporate intranet, including governance, content strategy, and digital engagement.
• Produce and manage all internal broadcasts and communications including town halls, CEO messages, leadership updates, and enterprise-wide initiatives.
• Spearhead's the organization's efforts to have all communications accessible and available in French language - to engage employees, customers, and other key exernal stakeholders
• Serve as the communications partner to the Office of the CEO - overseeing the development of all internal and external executive communications, including speeches, blogs, videos, and social content.

External Communications

• Act as the lead spokesperson and media contact for corporate matters, crisis communications, brand storytelling, and community initiatives.
• Create key materials including press releases, executive briefing documents, media kits, and earned media strategies.
• Support Investor Relations by collaborating on quarterly earnings scripts, press releases, investor-facing presentations, and the annual report—ensuring message consistency, transparency, and clarity.
• Provide strategic communications support for Government Relations, aligning corporate messaging with advocacy positions, policy submissions, and public consultations. Partner with the legal and public affairs team to drive awareness and understanding of goeasy’s contributions to financial inclusion and responsible lending.
• Ensure brand consistency across all corporate channels—web, social media, earned media, and owned content—while maintaining an authentic voice reflective of goeasy’s values and mission.
• Lead the development and coordination of goeasy’s Annual Report, ensuring alignment across key stakeholders (Investor Relations, Legal, Finance, and ESG) and delivering a compelling narrative that reflects the company’s performance, strategy, and values.

Corporate Brand & Social Impact

• Lead the evolution of goeasy’s corporate brand and voice, ensuring that our communications reflect who we are today—and where we’re going.
• Advance our Corporate Social Responsibility (CSR) strategy, including the expansion of our giving platform, and our core partnership with Boys and Girls Clubs of Canada, by promotion of employee-led community initiatives.
• Own the strategy, process, and execution of goeasy’s submissions for corporate awards and recognition programs, partnering with internal stakeholders to showcase the company’s culture, impact, and achievements.

Measurement & Team Leadership

• Establish clear KPIs and dashboards to evaluate the effectiveness of all communications efforts and to inform strategy decisions.
• Manage and mentor a high-performing team of Communications professionals and partner agencies, scaling the function as needed to meet evolving business demands.

Qualifications

• 5–7 years in a communications leadership role within a complex, regulated, or consumer-facing environment.
• Proven track record of developing and executing communications strategies that support investor, government, and public stakeholder engagement.
• Superior writing, editing, and messaging development skills across multiple formats and channels.
• Experience supporting senior executives, including CEOs, in high-visibility communications.
• Strong understanding of the Canadian media landscape, financial services industry, and public policy environment.
• Entrepreneurial, strategic thinker with the ability to shift between high-level vision and hands-on execution.
• Bachelor's degree in Communications, English, Public Affairs, or related field; MBA or advanced degree an asset.
• Bilingual (English and French) preferred; proficient to lead the organization's language capability (with support) at minimum.

Why Join goeasy?

At goeasy, we believe in building better lives through responsible lending—and that mission starts with our people. You’ll be part of a growing, purpose-driven organization that values innovation, integrity, and community. This is your opportunity to shape the voice of a brand that is making a real difference across Canada.

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

This is a full-time permanent position based at our head office in Mississauga, Ontario. While we employ flexibility to support all lifestyles, the successful candidate can expect to be in the office leading their team 3+ days a week.

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