The Used Equipment Manager is responsible for optimizing the valuation, reconditioning, pricing, and remarketing of used and new aging equipment across all Reesink Canada locations. This role leverages data-driven insights to develop valuation framework, drive inventory turnover, maximize profitability, and support sales teams with tools, processes, and reporting. The position acts as a strategic partner to branch teams, OEM contacts, and internal leadership to ensure disciplined equipment management across the organization.
This is a remote position, based in central Alberta or Saskatchewan, with a requirement for frequent travel to operating sites.
Key Responsibilities
Equipment Valuation & Reconditioning
- Develop and maintain a standardized Used Equipment Valuation Framework based on market conditions, unit condition, and resale potential.
- Create and update: Reesink Canada Valuation Guides, Reconditioning Assessment Checklists, and Sales tools, publications, and update cadence.
- Evaluate incoming trades, aging assets, and equipment requiring reconditioning.
Used Inventory Sales & Aging Management
Achieve organizational goal of <10% aged inventory across Reesink Canada.
- Lead monthly audits and distribution of Aged / Coming-Aged Reports.
- Oversee monthly cost adjustments and SPURT sales programming.
- Develop, publish, and enforce Advertising Standards & Best Practices.
- Provide analysis and recommendations based on Curtailment reports.
- Coordinate with sales teams to reduce aging units and improve retail velocity.
Pricing Strategy & GM% Optimization
- Develop a centralized Used pricing strategy by make, model, year, and category.
- Establish and publish GM% expectation guides.
- Support wholesale disposition, broker strategy, and outside of APR boundary sales efforts.
Budgeting & Year-End Processes
- Lead Year-End Used Equipment Evaluations and impairment analysis.
- Support the creation of annual used unit budgets by representative and store.
- Develop budgeting tools and forecasting models for used equipment revenue.
Inventory Procurement & Dealer Requests
- Manage dealer-to-dealer used inventory request processes.
- Support auction purchases, trade-ins, and direct acquisitions when required.
- Support the development of common specification standards for new equipment to ensure future remarketing value.
Sales Enablement & Marketing Support
- Support advertising execution, including: Broker strategy, Wh execution and External AOR liquidation opportunities.
- Collaborate with branches and reps to ensure quality, consistent equipment listings.
Cross-Functional Collaboration
- Build strong working relationships with: Branch management and sales teams and OEM representatives (Claas, Horsch, Kubota).
- Participate actively in meetings and represent Reesink professionally in the community.
- Maintain knowledge of regional market conditions, product introductions, and equipment trends.
- Complete one week of dedicated sales related training per year.
Qualifications
- Bachelor’s degree in Business, Agribusiness or related field; OR Equivalent combination of experience (minimum 4–5 years new/used equipment sales).
- 5+ years’ experience in an agricultural dealership environment.
- 5+ years of equipment sales experience, with proven performance.
- Strong understanding of dealership financials and operations.
- Proven ability to analyze used equipment markets and trends.
Knowledge, Skills & Abilities
- Deep understanding of used equipment valuation and market dynamics.
- Strong financial and analytical skills.
- Ability to develop pricing frameworks and inventory strategies.
- Advanced communication, negotiation, and customer relations abilities.
- Strong organizational skills with the ability to multitask in a fast-paced environment.
- Knowledge of procurement, remarketing, advertising, and inventory lifecycle management.
- Ability to build collaborative relationships across regions and business units.
Working Conditions
- Frequent travel a requirement.
- Driving/company vehicle usage.
Reesink Leadership Capabilities
Delivers Performance
- Builds and executes strategy effectively.
- Pivots quickly when market drivers change.
Ownership
- Takes responsibility for decisions affecting the business.
- Demonstrates integrity, sound judgment, and Horizontal-business thinking.
Financially Astute
- Interprets financial data to drive decisions.
- Protects assets and optimizes profitability.
Inspired Leadership
- Leads by influence; builds trust and engagement.
- Communicates effectively across all levels.
Inspires Innovation
- Champions new ideas and forward-thinking solutions.
We value diversity and inclusion, strive for an equitable workplace where employees can be their authentic selves, and support the diverse people and communities we serve. We do not discriminate against applicants on any protected grounds.
Reesink Canada Holdings is a subsidiary of Royal Reesink, a Dutch company that started in 1786 as a blacksmith and has evolved into one of the largest equipment suppliers internationally. Canada is one of the main markets for Royal Reesink. We believe that both the agricultural and construction equipment market have big potential in Canada. That is why a Reesink Canada Holdings was founded as a dedicated entity for all Canadian activities. This provides an excellent match with Royal Reesink’s growth strategy, which is based in part on growth with existing brands in new markets. Royal Reesink has been representing CLAAS for over 65 years in the Netherlands and also represents CLAAS, HORSCH and MACDON in Kazakhstan. There are significant similarities between Western Canadian agriculture and agriculture in Kazakhstan, and therefore synergies can be realised.