Sr. Manager – Cards, Payments and Banking – Fulfillment Lead

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian bank in Toronto is seeking an experienced professional to support data-driven client communication strategies within the Next Best Action team. The successful candidate will lead incentive processes, manage quality assurance, and develop technical solutions while ensuring marketing strategies are effective. The ideal applicant will have a strong background in project management, data systems and excellent communication skills. A degree in a technical field and 5-7 years of relevant experience are essential.

Benefits

Comprehensive Total Rewards Program

Coaching and development opportunities

Agile and collaborative work environment

Qualifications

• Minimum 5-7 years of experience developing and implementing project testing strategies.
• Experience leading test case design and identifying automation opportunities.
• Strong analytical mindset and project management skills.

Responsibilities

• Lead PBA fulfillment process and oversee new offers execution.
• Develop and execute test plans for the fulfillment engine.
• Transform marketing processes to optimize initiatives.

Skills

Creativity

Cross-Channel Marketing

Customer Behavior

Data Management

Python

SAS

SQL

Education

Computer Engineering or Computer Science degree/diploma

Tools

SAS

SQL

Python

Data Lake

Job description

Job Description

Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data‑driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast‑paced environment while leading and supporting team members through the process, and keeping them focused on business priorities.

What is the opportunity?

Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data‑driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast‑paced environment while leading and supporting team members through the process, and keeping them focused on business priorities.

What will you do?

• Given the growing number and complexity of incentives designed to attract new clients and retain existing ones, this role will focus on modernizing and enhancing all incentive processes, with a particular emphasis on quality assurance activities.
• Lead PBA fulfillment process including overseeing the set‑up of new offers, execution of incentives and support of overall Quality Assurance strategies.
• This is a highly technical role requiring hands‑on experience with data and decisioning tools (e.g., SAS, SQL, Python/Teradata, Lumina) and expertise in Data‑enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives including incentives.
• Accountable for leading the development of and execution of test plans for the fulfillment engine, and automating these checks.
• Single point of accountability for the success of awarding of incentives.
• Lead the development of data‑driven reporting to be shared with senior partners.
• Lead the activities of a team (dotted line) within the line of business, enabling the team to meet objectives.
• Establish and drive strategic and tactical Incentives into the engine and respective QA initiatives.
• Manage key partnerships with business and functional leaders to support the delivery of business results while aligned to the NBA strategy.
• Transform and optimize marketing process and spend to shape the future of RBC marketing capabilities.
• Lead execution of marketing strategies to ensure efforts meet optimization and analysis requirements.
• Ensure Regulatory/Legal/Privacy adherence to improve quality, drive efficiency and ensure corporate reputation is maintained.
• Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards.

Must have:

• Minimum 5-7 years of experience developing and implementing project end‑to‑end testing strategies and plans and managing the end‑to‑end process.
• Experience leading test case design at different levels, test optimization and automation efforts and identifying automation opportunities.
• In‑depth knowledge of a variety of testing techniques and methodologies.
• Strong business domain knowledge (Credit cards and Everyday Banking).
• Computer Engineering, Computer Science, related (technical) degree/diploma, or related breadth of experience.
• Attention to detail and time management is critical.
• Strong Analytical mindset.
• Ability to build strong lateral relationships through influence.
• Strong project management and implementation skills - time management.
• Strong problem resolution and decision‑making skills.
• Strong understanding of the Data Warehouse Environments and Data Lake.
• Exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights.

What’s in it for you?

• A comprehensive Total Rewards Program including bonuses and flexible benefits.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in an agile, collaborative, progressive, and high‑performing team.
• The opportunity to interface with senior leader from many different parts of the organization.

Job Skills

Creativity, Cross‑Channel Marketing, Customer Behavior, Data Lake, Data Management, Industry Knowledge, Marketing Activities, Python (Programming Language), SAS, Snowflake (Platform), Structured Query Language (SQL)

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-08

Application Deadline: 2025-12-23

Note

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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