Solutions Architect, Conversion Rate Optimization (East)

Webflow; Canada; Remote; CAD 125,000 - 150,000; Full time

Job summary

A leading web development company is seeking a Solutions Architect for Conversion Rate Optimization to enhance customer experience through strategies, experimentation, and analytics. The role involves partnership with sales and technical stakeholders, focusing on improving site performance. Ideal candidates have technical consulting or web development experience, and a passion for growth strategies. This position offers a remote-first environment and a comprehensive benefits package.

Benefits

Equity (RSUs)

100% employer-paid health insurance

Flexible PTO

Mental wellness support

Qualifications

• 2–4 years of experience in technical consulting, web development, or digital optimization.
• Confident in implementing experiments and guiding customers on testing methodologies.
• Knowledge of test design and interpretation of results.

Responsibilities

• Partner with Sales and Customer Success to accelerate onboarding.
• Serve as technical point of contact for customers.
• Advise on measurement frameworks using analytics platforms.

Skills

Technical consulting

Web development

Digital optimization

CRO/performance tools

Statistical rigor

Communication with stakeholders

Tools

Webflow Optimize

GA4

Job description

Overview

Solutions Architect, Conversion Rate Optimization (CRO) – East. Remote-friendly: United States (East Region) and Canada (Ontario & British Columbia). Full-time, permanent, exempt. This role focuses on CRO strategy, experimentation, and enabling customers to adopt Webflow Optimize, partnering with sales, customer success, product, and engineering to drive measurable impact.

About the role

• Location: Remote-first (US East Region; ON & BC, Canada). Must reside in Central or Eastern Time Zone.
• Type: Full-time, permanent, Exempt
• Compensation: Base pay ranges vary by geographic location and experience; zone-based ranges are provided to guide discussions. Eligible for company-wide bonus program; OTE ranges for sales roles may apply and are narrowed during the interview process.

Responsibilities

• Partner with Sales and Customer Success to accelerate onboarding and adoption of Webflow Optimize and experimentation tooling.
• Serve as the technical point of contact for customers aiming to improve site performance and conversions.
• Guide customers on experiment design, implementation best practices, and test strategy; help decide when and how to test.
• Advise on measurement frameworks using tools like Webflow Optimize, Webflow Analyze, GA4, or other analytics platforms.
• Provide light implementation support for front-end tracking or testing code (tags, pixels, UTMs).
• Build reusable CRO frameworks, playbooks, and artifacts to speed experimentation for customers.
• Collaborate with Product and Engineering to surface pain points and use cases that influence roadmap decisions.
• Contribute to internal enablement content and tooling to improve experimentation at scale.

About you

• 2–4 years of experience in technical consulting, web development, or digital optimization, with exposure to marketers, designers, or growth teams.
• Confident in implementing experiments and guiding customers on testing timelines and methodologies.
• Knowledge of test design, statistical rigor, and interpretation of results.
• Working knowledge of CRO/performance tools (e.g., Webflow Optimize, Webflow Analyze, GA4) and front-end tracking/testing code.
• Strong communication with technical and non-technical stakeholders; able to weigh UX, speed, personalization, and experimentation tradeoffs.
• Interest in long-term CRO program design and growth experimentation strategy; comfortable with ambiguity and process improvement.
• Curious and growth-oriented; open to emerging technologies like AI.

Our core behaviors

• Build lasting customer trust. Action that puts customers first.
• Win together. We succeed as one team.
• Reinvent ourselves. Imagine what's possible, not just improve what exists.
• Deliver with speed, quality, and craft. Move fast without lowering standards.

Benefits

• Equity (RSUs) in a growing private company
• 100% employer-paid health, vision, and dental insurance for full-time employees and dependents where applicable
• Paid parental leave and additional related benefits
• Flexible PTO and sabbatical program
• Mental wellness support and professional coaching
• Monthly stipends for work and wellness
• Retirement plans or pension schemes where applicable, plus financial wellness benefits

Equal opportunity

Webflow is an Equal Opportunity Employer. Employment decisions are based on job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. We may provide reasonable accommodations in the interview process as needed. You must have the right to work in the country of employment.