Social Media Coordinator

Stacked; Barrie; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A growing breakfast restaurant brand in Barrie, Ontario is seeking a Social Media Coordinator to enhance its online presence. The ideal candidate should have 2-4 years of experience in social media and content creation, be highly organized, and skilled in writing and visual storytelling. This hybrid role involves developing content calendars, managing community engagement, and supporting influencer initiatives. Benefits include health care, paid time off, and opportunities for professional development.

Benefits

Dental care

Extended health care

Paid time off

Qualifications

• 2–4 years of experience in social media or content creation.
• Strong writing skills and visual storytelling ability.
• Experience in food, restaurant, or lifestyle brands is an asset.

Responsibilities

• Develop and execute monthly content calendars.
• Monitor and manage community engagement and sentiment.
• Assist with influencer strategy and outreach.
• Pitch content ideas based on emerging trends.

Skills

Social media management

Content creation

Community management

Influencer marketing

Trend analysis

Education

Post-secondary education in Marketing or Communications

Tools

Photography

Video editing software

Job description

Company Overview

Stacked is one of Canada’s fastest-growing breakfast restaurant brands, with over 140+ locations across the country. We’re built on good food, great people, and a commitment to delivering warm, unforgettable guest experiences. Our Head Office is located in Barrie, Ontario.

Job Overview

We’re looking for a creative, highly organized Social Media Coordinator to join the marketing team at Stacked Pancake & Breakfast House, part of Mehra Food Group.

As we continue to grow and expand our restaurant portfolio, we’re looking for someone who’s excited to help shape how multiple brands show up on social. This role is perfect for someone who lives and breathes social media trends, has a great eye for content, genuinely loves food, and wants to help define how people across Canada discover, engage with, and talk about our brands.

This is a hybrid role based in Barrie, ON. You’ll work from our head office three days a week, collaborating closely with the marketing team, with the flexibility to work remotely two days a week.

Responsibilities

Content Creation & Planning

• Help develop and execute monthly content calendars across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Write engaging, on-brand captions that reflect the brand’s voice and spotlight our food, promotions, and people.
• Coordinate and execute regular content shoots, including in-store, lifestyle, and user-generated content, to support the social calendars.
• Edit and publish organic short‑form video (Reels, TikToks, Shorts) that aligns with planned content and current trends.

Community Management

• Monitor and respond to comments, DMs, tags, and mentions in a timely, brand‑appropriate way (within 24 hours).
• Track community sentiment and customer feedback, flagging trends or issues to the Marketing and Operations teams as needed.

Influencer Management

• Support the broader Marketing team with our influencer strategy, including research, outreach, coordination, content tracking, and performance reporting.
• Help build and maintain strong relationships with creators who align with our brand.

Trendspotting & Reporting

• Stay tapped into platform updates and emerging social trends, proactively pitching ideas to keep our content fresh and relevant.
• Assist with social analytics and reporting, including tracking performance, pulling monthly insights, and recommending optimizations.
• Monitor competitor activity and identify opportunities to stand out and improve results.

Experience

• Post‑secondary education in Marketing, Communications, or a related field.
• 2–4 years of experience in social media, content creation, or a similar role.
• Strong writing skills with a sharp eye for visual storytelling.
• Hands‑on experience with photography and video editing for social platforms.
• Highly organized and able to juggle multiple projects in a fast‑paced environment.
• Experience in food, restaurant, or lifestyle brands is a strong asset.
• A self‑starter who takes initiative, brings ideas forward, and executes with confidence.

Why Join Us?

You’ll be part of a passionate and collaborative creative team that values curiosity, growth, and clear communication. We foster an environment where employees are encouraged to share their ideas, take initiative, and make a meaningful impact on the work we deliver. Stacked is committed to the development of our team offering continued learning opportunities, team events and the opportunity to refine and learn new skills. We offer benefits, paid vacation, and a flexible work from home/in‑office policy.

We thank all candidates for their interest in Mehra Food Group. We have big goals and are excited to grow our team towards this new evolution of our brands! Only qualified candidates will be contacted.

The company is committed to an inclusive, barrier‑free work environment, recruitment, and selection process. Accommodation is available upon request for candidates taking part in all aspects of the recruitment process.

Job Types: Full‑time, Permanent

Benefits

• Dental care
• Extended health care
• Paid time off
• Work Location: Hybrid remote in Barrie, ON L4N 9A5