Senior Marketing Manager

SuperMom's LLC; Toronto; Hybrid; CAD 100,000 - 130,000; Part time

Job summary

A leading retail company in Canada seeks a Senior Marketing Manager for Digital & E-Commerce. This role involves developing digital strategies, managing campaigns, and leading a team to enhance customer engagement and drive e-commerce growth. Ideal candidates will have extensive experience in digital marketing and a passion for retail innovation. This is a hybrid position based in Toronto or Vancouver.

Qualifications

• 8+ years in digital marketing and e-commerce management.
• Experience in retail or QSR industry preferred.
• Proficient in digital performance metrics.

Responsibilities

• Develop and implement digital channel strategies.
• Oversee digital campaigns aligned with marketing efforts.
• Manage e-commerce platform initiatives and partnerships.

Skills

Digital channel strategy development

E-commerce management

Digital marketing expertise

CRM management

Budget management

Leadership and coaching

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

SEO tools

CRM software

Analytics platforms

Job description

Overview

The Senior Marketing Manager, Digital & E-Commerce is responsible for overseeing and executing digital channel strategies and initiatives and enhancing the perception of 7-Eleven and its owned brands among customers and Canadian consumers. You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada. This role will be integral to 7-Eleven Canada’s growth in Canada. As a member of the Marketing, Communications and Digital leadership team, you will bring thought leadership, a passion for elevating the brand and customer experience, and the courage to challenge the status quo.

Responsibilities

• Develop and implement digital channel strategies, that support Marketing & Communications strategies, to drive traffic and increase conversions across all online channels – including owned channels such as website/SEO, app, e-mail, SMS, social media, and paid digital channels (including OLV, DOOH, SEM, influencers, paid social, digital TV, display ads).
• Oversee the creation, execution and analysis of digital campaigns aligned to integrated marketing campaigns and media mix, as defined by Marketing & Communications team.
• Develop and implement CRM and channel contact strategy that drives customer engagement and member loyalty.
• Oversee journey mapping to enhance the online experience, ensure it is user-friendly, and optimized to grow sales and conversions. Partner with in-store experience marketing team to create an omni-channel customer experience.
• Lead efforts to maximize value of e-commerce platforms 7-NOW and Third-Party Delivery (and Sev Merch and SpeakOut Wireless).
• Expand growth opportunities by strengthening business relationships with Third Party, delivery partners and US teams.
• Oversee P&L and financials to drive profitable delivery growth, influencing merchandising, marketing and store operations.
• Lead digital product integration and strategically partner with US product team to enable digital transformation across the organization.
• Responsible for measuring success of digital and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.
• Coaching and mentoring team, fostering a collaborative environment focused on growth and continuous improvement.
• Partners cross-functionally with Marketing & Communications, Loyalty, Merchandising, Operations, and US teams to grow on digital platforms.
• Oversee digital marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Digital / E-Commerce, or Related Field.
• Minimum of 8+ years’ experience in digital marketing and e-commerce management, marketing, communications, or brand management, preferably in retail, convenience or QSR industry.
• Proven experience in developing and executing successful digital channel strategies and campaigns that have driven online sales, customer acquisition and member loyalty.
• Expertise in digital marketing channels such as SEM, SEO, e-mail, social media, and paid digital channels.
• Strong knowledge of e-commerce platforms and website & CRM management.
• Proficiency with monitoring and reporting on digital performance metrics and coaching team to course-correct, as necessary.
• Strong strategic thinking and business acumen, with ability to connect-the-dots and influence cross-functional leaders.
• Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously.
• Excellent leadership skills and ability to mobilize, coach and motivate teams, often within tight timelines.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
• Exceptional written and verbal communication skills, with the ability to lead presentations with executives.
• Cooperative and collaborative with the ability to forge strong internal and external relationships.
• Ability to solve problems both independently and as part of a team through a structured approach.
• Strong understanding of digital marketing and emerging digital trends.
• Advanced experience managing budgets and resources effectively.

Compensation and Contract

Salary range: CAD $100K – $130K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto.

This is an 18-month contract to backfill a maternity leave, with the possibility of extension.

About Us

As proud founders of the world’s first convenience store, 7‑Eleven’s top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7‑Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where and how they want it. This goal continues to shape 7‑Eleven’s ethos, driving 7‑Eleven’s expansion into operating Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW, 7Rewards, Speedy Rewards and 7‑Eleven Fleet, throughout the U.S.

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