Senior Manager, Product Marketing

Dash Social; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading social media management platform in Halifax is looking for a Senior Product Marketing Manager to lead product marketing efforts. This role requires over 7 years of experience in marketing, with a focus on B2B SaaS product marketing. You will define positioning, messaging, and narratives while collaborating across teams to drive product adoption and growth. Attractive benefits include health and dental, flexible working hours, and a supportive, innovative work culture that values diversity.

Benefits

Health and dental benefits for you and your family

Flexible working hours and location

RRSP / 401(k) matching

Annual mental health benefit

Parental leave top‑up plan

Qualifications

• 7+ years total experience in marketing or product marketing.
• 3-5 years of experience in B2B SaaS product marketing.
• Proven track record in developing GTM strategies that drive adoption.

Responsibilities

• Own positioning, messaging, and narratives for product marketing.
• Build a value-first messaging framework.
• Drive launch readiness and conduct market analysis.

Skills

B2B SaaS product marketing experience

Competitive analysis

Communication and storytelling skills

Job description

We're looking for a Senior Product Marketing Manager to own and lead product marketing at Dash. This is a highly visible, strategic role for someone who can define positioning, messaging, and value‑driven narratives that fuel all of our go‑to‑market teams. Reporting to the EVP of Marketing, you'll play a key role in ensuring our products, both new and existing, are clearly differentiated, resonate with the market, and drive adoption and growth. The role combines strategic leadership with hands‑on execution – shaping the function, coaching teams on value‑first storytelling, and building the foundations of a scalable program that influences how Dash goes to market, competes, and wins.

Responsibilities

• Own Dash's positioning, messaging, and narratives to ensure clear differentiation and market resonance.
• Build and maintain a value‑first messaging framework that equips Sales, Marketing, and Customer Success.
• Partner with Sales and Enablement to deliver compelling stories, battlecards, and field‑ready messaging.
• Drive launch readiness: clear narrative, audience, enablement, and measurable success criteria for every release.
• Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
• Define and track product marketing KPIs, using data and insights to measure and refine impact.
• Partner with Product on roadmap alignment and product‑market fit decisions.
• Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.
• Establish scalable programs, processes, and best practices that raise the bar for go‑to‑market execution.

Qualifications

• Desired Skills and Experience:
• 7+ years total experience in marketing, product marketing, or related fields.
• 3-5 years of experience specifically in B2B SaaS product marketing.
• Proven track record in developing positioning, messaging, and GTM strategies that drive adoption and growth.
• Strong experience with competitive analysis and market research.
• Ability to translate technical capabilities into compelling, value‑based narratives.
• Excellent communication and storytelling skills, with the ability to influence across the organization.
• Experience working closely with Product teams and understanding product development lifecycles.
• Nice to Have:
• Experience in social media, martech, or creator economy SaaS.
• Background in building product marketing functions from the ground up.

About Dash Social

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross‑channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit dashsocial.com. At Dash Social, you will be given the opportunity to take risks, learn, and grow your career. You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Other Information

Opportunity to lead product marketing at a fast‑growing company with an industry‑leading platform. Collaborative, innovative environment with high‑calibre teammates. Chance to make a visible impact on our GTM success and company growth. At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide service to our customers that is unmatched, collaboration and support among the team is what propels us forward. Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long‑term success. Building a diverse and talented team is an integral part of creating an innovative and well‑rounded product and work environment. Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

• Health and dental benefits for you and your family
• Vacation, personal days and sick time
• RRSP / 401(k) matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top‑up plan
• Work‑from‑home benefit
• Flexible working hours and location
• Departmental and team‑wide bonding activities