Senior Ecosystem Marketing Manager

Menlo Ventures; Canada; Hybrid; CAD 93,000 - 124,000; Full time

Job summary

A dynamic technology company is seeking a relationship-focused marketer to enhance its ecosystem marketing program across partners and customers. This role involves customer advocacy, partner marketing, and influencer relations to build authentic connections within the private capital community. Applicants should have 5-6 years of B2B marketing experience and strong relationship-building skills. The position allows for remote work or hybrid in Toronto, with a salary range of CAD $93,000 - $124,000.

Benefits

Health Benefits

Retirement Planning

Learning & Development

Wellness Support

Team Connection

Qualifications

• 5-6 years of experience in B2B marketing, especially in financial services or private capital.
• Proven management of customer advocacy and community programs.
• Strong skills in engaging with C-level executives.

Responsibilities

• Build and manage customer reference programs.
• Coordinate customer speaking opportunities at events.
• Develop and track partner referral programs.

Skills

Customer advocacy

Partnership management

Relationship building

Communication

Data-driven mindset

Education

B2B Marketing experience

Tools

AI tools

Job description

The Role

We’re seeking a relationship-focused marketer to build and scale Affinity's ecosystem marketing program across our growing network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You'll leverage the interconnected nature of PE/VC relationships to create authentic advocacy programs that drive pipeline growth. This role reports to the Director of Customer Marketing.

What Will I Be Doing?

Customer Advocacy Programs

• Build and manage a customer reference program featuring top-tier PE/VC firms
• Create compelling case studies showcasing ROI and deal flow acceleration
• Coordinate customer speaking opportunities at industry events and webinars
• Develop customer advisory board initiatives
• Facilitate peer-to-peer networking among customers across different market segments

Partner Marketing

• Manage co-marketing relationships with strategic partners in the private capital ecosystem
• Develop joint content initiatives with portfolio companies, service providers, and technology partners
• Create partner enablement materials and co-branded resources
• Build and track partner referral programs that leverage existing relationships

Influencer & Community Relations

• Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
• Collaborate with industry podcast hosts and thought leadership platforms
• Coordinate influencer partnerships and thought leadership collaborations
• Develop speaking bureau relationships for Affinity executives
• Build authentic relationships within the private capital community

How You\'ll Work

• Think relationship-first – understand that in private capital, authentic relationships drive everything
• Leverage AI tools daily for prospect research, content personalization, and relationship mapping
• Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams
• Measure what matters – track partner-driven pipeline, customer advocacy impact, and community engagement
• Operate with sensitivity to the confidential nature of private capital relationships

Why This Role Matters

You\'ll be instrumental in building Affinity\'s reputation as the relationship intelligence leader by creating authentic advocacy within the private capital community. Your work will directly impact our ability to penetrate new markets, accelerate deal cycles, and establish lasting relationships with the industry\'s most influential players.

The tight-knit nature of private capital makes this role uniquely impactful – one well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth.

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Required

• 5-6 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
• Proven track record managing customer advocacy, partner marketing, or community programs
• Strong relationship-building skills with ability to engage C-level executives and industry leaders
• Understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
• Excellent communication skills with ability to craft compelling stories about complex financial relationships
• Data-driven mindset with experience measuring and optimizing relationship marketing programs
• Proficiency with AI tools for research, personalization, and content creation

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we\'re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you\'ll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents\' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $93,000.00 - $124,000.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley\'s best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.