Senior Analyst, Loyalty & Consumer Insights

Loblaw Companies Limited; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading retail chain in Canada is hiring a Senior Analyst for Loyalty & Consumer Insights. The role involves providing insights through customer data analysis, developing A/B testing strategies, and optimizing loyalty investments. Candidates should have strong analytical skills, knowledge of SQL, and experience in retail or consumer finance. This position offers a collaborative work environment with competitive benefits.

Benefits

Competitive pay

Purchase discount program

Online learning through Academy

Qualifications

• 2-5 years related work experience in an analytical role, ideally in Retail, CPG industry, Consumer Finance, or Telecommunications.
• Demonstrated strong business acumen.
• Experience with A/B testing and customer analytics.

Responsibilities

• Provide customer insight to business challenges through customer analytics.
• Develop A/B testing strategies for promotional campaigns.
• Extract and prepare data for analysis using SQL.

Skills

Working knowledge of SQL

Strong business acumen

Strong interpersonal skills

Ability to synthesize data into insights

Advanced knowledge of MS Excel

Job description

Location

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day. With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

We are hiring a Senior Analyst, Loyalty & Consumer Insights.

Reporting to the Director, Loyalty & Consumer Insights, the Senior Analyst will be responsible for providing objective, value‑added analysis and recommendations to facilitate discussions & decisions related to high profile and PC Optimum initiatives at Shoppers Drug Mart.

What You'll Do:

• Proactively provide customer insight to business challenges and opportunities through customer analytics and insight
• Develop robust A/B testing strategy for 1 to 1 promotional campaigns, and translate test results into operational targeting models
• Extract, review and prepare data for analysis & reporting using SQL and other programming languages
• Provide thought leadership on loyalty offer strategy. Optimize loyalty investment to maximize incremental sales and profit
• Support marketing and digital teams on ad-hoc analysis and leverage customer data to deliver meaningful insights to drive business strategy
• Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver value add recommendations

What You'll Need:

• Working knowledge of SQL and/or other programming languages
• 2-5 years related work experience in an analytical role. Experience ideally in Retail, CPG industry, Consumer Finance, or Telecommunications
• Demonstrated strong business acumen
• Strong interpersonal skills and comfortable collaborating within cross function team
• Ability to synthesize large amount of data into insights
• Advanced knowledge of MS Excel

Why now?

We are increasing our customer focus, leveraging our unique insights through a consultative approach with internal and external partners. You will get a sense of the big picture here, and a chance to contribute substantially early on.

Success in Analytics at Shoppers Drug Mart is not only about being strong analysts – but it is an opportunity to prove your business sense, develop strong communicative skills and work on high profile programs to drive performance and smart change.

And on top of that, every year, Shoppers Drug Mart employees at Central office, and in the stores of our Associate Owners, contribute more time, money and effort to great charitable causes across Canada.

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate‑Owners, you will gain experience unique to the retail industry while working for an award‑winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co‑workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open‑minded, responsive to change and up to the challenges provided in a fast‑paced retail environment, apply today.

Employment Type: Full time

Type of Role: Regular

Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.