Regional Sales Manager Western Ontario Farm Retail

DLF - BV; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading agricultural company in Ontario is seeking a Regional Sales Manager for Western Ontario. This remote position requires an experienced candidate with a proven sales record in agricultural products such as Alfalfa and Forage Grasses. You will be responsible for maximizing sales growth and ensuring customer satisfaction while developing strategic relationships. The role demands a Secondary School Diploma, extensive sales experience, and strong organizational skills. Competitive compensation and benefits are included.

Benefits

Company vehicle

Group RRSP option with company matching

Potential for bonus

Qualifications

• 4+ years of experience in agricultural sales; seed experience preferred.
• Must have a valid driver’s license.
• Excellent verbal, written, listening, and interpersonal communication skills.

Responsibilities

• Maximize sales revenue and achieve annual budget targets.
• Maintain high service orientation to customers.
• Develop and maintain relationships with key large accounts.

Skills

Sales growth

Customer service

Communication skills

Organizational skills

Interpersonal skills

Education

Secondary School Diploma, GED, or equivalent

Tools

Microsoft Office Suite

Job description

Regional Sales Manager Western Ontario Farm Retail

DLF Canada Inc. is currently recruiting for a Regional Sales Manager for our operation & territory in Western Ontario. This position is remote, but the applicant must live in this territory.

DLF Group is the world leader in the development and sale of high‑quality grass seeds for the agricultural and professional lawn market. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of its customers and other partners.

DLF North America SBU is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. Together with an entrepreneurial mindset and a flat organization, this contributes to DLF’s unique agility.

Location: Lindsay, ON, CA, K9V 4S3

About The Job

As the Western Ontario Sales Manager, you will work diligently within your assigned sales territory ensuring continual growth via one‑on‑one communications with Farm Retail Agents. Our Farm Retail product line of Alfalfa, Forage Grasses and Hybrid Corn will be your primary sales focus. You will provide recommendations for the growth and development of existing Agents and new account opportunities. You will be responsible for maximizing sales revenue, achieving annual budget targets, striving for growth, and providing sales forecasts. You will ensure “total customer satisfaction,” including timely communications, marketing program execution, and staying abreast of product development.

Job Responsibilities

• Participate in business planning and budget sessions as directed by your Leader.
• Facilitate DLF territory planning, sales meetings, develop and document next steps and take appropriate action to support plan execution.
• Identify specific new customer targets.
• Implement a formal approach to market development, including a database of customers/potential customers, market intelligence, call list formalization, and quarterly evaluation of customers.
• Review bi‑weekly and monthly sales reports to ensure sales and margins are on plan and develop corrective actions when necessary.
• Continue product and sales education through meetings, seminars and online/virtual upgrading.
• Support internal control procedures with respect to credit management (i.e., credit holds) and assist in the clearance of any credit matters.
• Manage accounts receivable through the regular review of aged accounts receivable listings and the collection of overdue accounts.
• Set and pursue target sales goals, adjusting actions as needed to meet those goals.
• Review monthly and quarterly progression in sales data and investigate trends and strengths/weaknesses.
• Develop and maintain relationships with key large accounts.
• Support Customer Service & Production standards and actions arising from “Roundtable” sessions.
• Maintain a high service orientation to customers and report exceptions as necessary.
• Support Agents with calls, trade shows and product inquiries.
• Service existing Agents to ensure customer satisfaction through monitoring sales to meet individual customer criteria.
• Provide the Marketing Team with technical news, testimonials, etc. to ensure a relevant and current social media platform.
• Execute marketing support strategies at approved brand standards, including programs.
• Monitor inventory positions as it relates to day‑to‑day sales operations in coordination with the shipping department.
• Promote DLF Health & Safety Policy and a safe, healthy working environment by maintaining a zero‑tolerance standard of reducing risk of threat or injury, ensuring adequate training in specific work tasks, and compliance with legislative requirements.
• Keep the Sales Manager Agriculture, Ontario and Atlantic Canada well informed through formal and informal communication including bi‑weekly reports which include customer and prospect updates.

Qualifications

• Secondary School Diploma, GED, or equivalent required.
• 4+ years of experience in agricultural sales‑related business; seed experience preferred.
• Certified Crop Advisor (CCA) certificate is recommended but not required.
• Demonstrate completion of applicable sales training programs.
• Demonstrate ability to produce profitable sales growth – develop accounts.
• Must have a valid driver’s license.
• Travel required – Must be able to travel and enjoy being on the road. In vehicle 2‑3 days per week.
• Excellent verbal, written, listening and interpersonal communication skills.
• Excellent customer service skills.
• Strong organizational, multi‑tasking, prioritization skills and follow‑up skills with attention to detail.
• Ability to develop and deliver presentations and proposals.
• Ability to manage multiple concurrent projects.
• Proficiency with Microsoft Office Suite.

Compensation And Benefits

This position comes with a competitive compensation plan that includes a base salary, benefits, company vehicle, Group RRSP option with company matching program, and potential for bonus. Compensation will be based on experience.

Why work for DLF?

We do good things! Grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality, while also providing essential habitats for diverse wildlife, showcasing its crucial role in supporting biodiversity and sustaining ecosystems. Grass feeds animals. Grass produces oxygen. Grass provides beauty. Just a few reasons… and many more! Check us out!

Ready to make an impact? We invite you to come and grow with us!

If you meet the above qualifications and are interested in joining our DLF team, please apply to the role on our careers page at https://careers.dlf.com under the North America division.

We thank all applicants who apply, but only those applicants selected for an interview will be contacted.

DLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate formats available upon request.