Regional Sales Manager Western Canada Region 17

Masco Corporation; Coquitlam; Remote; CAD 96,000 - 130,000; Full time

Job summary

A leading wellness-focused company is seeking a Regional Sales Manager for Canada. This field-based role focuses on driving sales growth, supporting dealers, and providing exceptional customer experiences. Ideal candidates have 5+ years in sales, strong relationship skills, and a willingness to travel extensively across Canada. Competitive salary range offered with additional benefits.

Benefits

Health and wellness benefits

Paid time off

Company bonus

Profit sharing

401k match

Education assistance

Qualifications

• 5+ years in wholesale and retail sales, preferably in the pool and spa industry.
• Proven track record of meeting and exceeding sales goals.
• Strong knowledge of sales, marketing, and merchandising techniques.
• Willingness and ability to travel extensively across Canada.

Responsibilities

• Achieve annual sales targets by executing a strategic territory plan.
• Establish and maintain relationships with dealers.
• Deliver sales and marketing training to dealers.
• Navigate Canada for dealer engagement and support.

Skills

Sales techniques

Communication skills

Relationship building

Training skills

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

MS Office Suite

Job description

Overview

We are hiring a Regional Sales Manager - Canada to join our Sales team. This field-based role covers Canada and reports to the North American Sales Manager. Products include wellness-focused home appliances such as spas, saunas, cold plunges and more. The role is focused on expanding market presence, supporting our dealer network, and delivering exceptional customer experiences.

Location: Canada. Employment type: Full time.

Responsibilities

• Drive sales and strategic growth: Achieve annual sales targets across all product categories by executing a strategic territory plan. Identify and onboard new dealers in open markets. Maintain accurate records in Salesforce and provide regular updates to leadership.
• Relationship building: Establish and maintain strong relationships with existing and prospective dealers through regular communication, in-person visits, and tailored support. Collaborate with dealers to assess business needs and implement action plans that enhance performance and profitability.
• Training, support, and issue resolution: Deliver sales and marketing training to dealers, align with strategic vision, and help dealers resolve delivery, technical, warranty, and credit issues by coordinating with internal departments and finance partners.
• Collaboration and representation: Partner with cross-functional teams—Sales, Marketing, Customer Experience, and Dealer Support—to ensure program execution. Represent Watkins Wellness at trade shows, dealer events, and promotional activities to support dealer success and brand visibility.
• Territory management: Navigate the geographic expanse of Canada with travel, time management, and dealer engagement to ensure consistent support and performance across the region.

What You Bring

• Bachelor’s degree or equivalent experience; 5+ years in wholesale and retail sales (pool and spa industry preferred).
• Proven track record of meeting and exceeding sales goals.
• Strong knowledge of sales, marketing, and merchandising techniques.
• Experience with Salesforce and MS Office Suite.
• Excellent communication, training, and relationship-building skills.
• Willingness and ability to travel extensively across Canada (minimum 120 days per year).
• Valid driver’s license and clean driving record.

What You’ll Get

At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer the opportunity to join a dynamic, growing industry leader with a strong reputation for leadership and commitment to our employees, customers and community. Benefits include exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates who exhibit The Watkins Way (ethics, transparency, inclusion, diverse backgrounds and perspectives, accommodations, work-life balance, safety, accountability, relationships, passion, teamwork, and goal-driven).

Hiring Range: $96,000.00 - $129,030.00. Several factors affect actual compensation including experience, education, skills, and geographic location.

Company & Equal Opportunity

Watkins Manufacturing is an equal opportunity employer. Employment decisions are based on merit and do not discriminate based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, disability, medical condition, marital status, military status, or other protected characteristics. We are committed to complying with all applicable equal opportunity laws.

E-Verify: Watkins is an E-Verify employer. E-Verify confirms the employment eligibility of newly hired employees in the United States. For more information, please review E-Verify posters and resources.

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