Regional Sales Manager - BC

MillerCoors Brewing Company; Vancouver; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading beverage company is seeking a Regional Sales Manager for BC. The successful candidate will develop and implement retail strategies, manage key customer relationships, and ensure compliance with business plans. With a focus on results, candidates should possess strong leadership skills and a proven track record in sales management. This role offers competitive salary, benefits, and opportunities for professional development in a dynamic team environment.

Benefits

Competitive base salary

Health and dental coverage

Retirement savings plan

Generous paid time off

Employee Assistance Program

Career growth opportunities

Qualifications

• 5 years’ progressive experience in sales and key accounts management.
• Minimum of 5 years’ people-management and team-leadership experience.
• Valid driver’s license and consent for background check.

Responsibilities

• Develop provincial retail strategies for positive results.
• Manage customer relationships to ensure delivery of sales plans.
• Execute in-market routes including audits and coaching.

Skills

Strong leadership

Customer negotiation

Time management

Effective communication

Education

Bachelor’s degree in Business Administration or Marketing

Job description

Regional Sales Manager - BC

Location: Vancouver, BC, CA

Requisition ID: 36938

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Responsibilities

• Develop and implement provincial retail strategies to achieve positive results
• Fulfilling the sales and financial plans to deliver on targets as measured by profit, volume, distribution, Retail Account Execution and call coverage
• Ensure compliance with trade spend resource allocation including planning, business case proposal, approvals, and regular management within area of responsibility
• Manage relationships with key customers and build activation plans within British Columbia Retail and Hybrid OP accounts to ensure delivery of sales plans and targets
• Manage communication and cross‑functional relationships across the organization to unlock opportunities and maximize sales opportunities for Field Sales teams
• Partner with internal support functions to provide field level feedback
• Set, cascade, and track sales targets for the relevant period of time (month, week, day) as per company standards
• Implement daily, weekly, and monthly meeting cadences to provide relevant sales performance, market situation, and competitive activity
• Support the DSM team in their weekly meetings, receive information regarding the condition of fulfillment of obligations and remove obstacles to allow DSMs & Sales Reps to deliver against their targets
• Promote an appropriate level of competition across the team to drive results by tracking performance, recognizing wins, and taking immediate action when gaps or new opportunities are identified
• Execute in‑market routes, including audits, coaching, and top & low performing account visits
• Work with DSMs to deliver training to increase Sales Representative professionalism and results
• Execute all people processes within established guidelines and policies, including but not limited to all elements of the people‑management cycle; recruitment and selection, and annual salary planning

Qualifications

• Thrive on challenge and act with appropriate urgency to market events and trends requiring quick turnaround in plans and strategy
• Confident, diplomatic, professional, and exercise great judgment in developing and maintaining excellent business relationships
• Deadly serious about execution and take pride in a proven track record in delivering results
• Strong leader who can inspire others; respects commitments, holds others accountable, and obtains optimal results through respect and development
• Skilled negotiator focused on the customer; constant curiosity fosters innovative style and equal execution of provided ideas
• Demonstrate the Molson Coors “How We Work” values daily in actions and attitude
• Bachelor’s degree in Business Administration, Marketing, or other relevant field
• 5 years’ progressive experience in sales and key accounts management in the consumer or direct store delivery industries
• Minimum of 5 years’ people‑management and team‑leadership experience
• Valid driver’s license with no restrictions; recent copy of an MVR required
• Consent to complete a criminal background check

Pay and Benefits

• Competitive base salary and incentive plans
• Parental leave, health, dental, and vision coverage
• Retirement savings plan with employer match
• Generous paid time off and engaging wellness program
• Employee Assistance Program (EAP) with resources
• Access to brand clothing, swag, events, and free beer & beverages
• First Choice Learning opportunities for career growth
• Participation in Total Rewards program and cross‑functional collaboration opportunities
• Contribution to community initiatives such as charitable donations and park building projects
• Engagement with Business Resource Groups for networking and leadership
• Commitment to People and Planet through stretch goals and sustainability priorities

Equal Opportunity Employer

Molson Coors is an equal‑opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e‑mail [e-mail].