Paid Search Media Director

Critical Mass; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading company in digital marketing seeks a Paid Search Director based in Toronto. The ideal candidate will spearhead paid search strategies for a prominent automotive client, ensuring high performance and effective budget management. With a focus on mentoring teams and maintaining client relationships, this role offers an opportunity for impactful leadership within a dynamic environment.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Early Dismissal Fridays

Internal learning and development programs

Enterprise-wide employee discounts

Qualifications

• 6+ years’ experience in SEM, including 3+ years leading teams.
• Proven track record in managing large-scale budgets and performance improvements.
• Ability to build strong client relationships and communicate effectively.

Responsibilities

• Lead the paid search strategy for a large automotive brand.
• Manage budgets and perform regular performance analyses.
• Develop and mentor a team of search professionals.

Skills

Search media management

Analytics

Communication

Performance analysis

Tools

Google Ads

Bing Ads

SA360

Job description

As the Paid Search Director, you will lead the paid search strategy for a large automotive brand with a substantial, complex budget. The ideal candidate thrives on in-platform optimizations, has a proven track record of mentoring teams, and excels at developing relationships with both internal and external partners.

This position is based in Toronto and not open for remote hire.

You will:

• Demonstrate hands-on account management including, but not limited to conducting regular performance analyses and audits, ensuring campaigns align with key KPIs
• Manage budgets effectively, swiftly adapting tactics as needed to maintain efficiency and ROI
• Perform daily and weekly performance and pacing checks on multiple accounts and initiatives
• Lead and develop a team of search professionals, removing obstacles and ensuring alignment with client goals
• Act as the team’s expert consultant, reviewing and refining campaign strategies and plans, upholding quality standards and budget parameters
• Create and deliver clear, data-backed presentations and reports for both clients and internal partners
• Collaborate closely with cross-channel teams (Data Science, Strategy, Account Management, and other adjacent ads teams) to ensure cohesive, integrated campaigns
• Build and maintain strong client partnerships through regular check-ins, strategic reviews, and consistent performance updates

You have:

• 6+ years’ experience in SEM, with 3+ years leading high-performing teams
• Expertise in search media management and analytics across platforms (Google Ads, Bing Ads, SA360, etc.)
• Achieved significant performance improvements through strategic keyword expansion, audience targeting, and structured testing
• Developed test-and-learn frameworks that informed broader strategic decisions, boosting ROI and long-term growth
• Proven track record managing large-scale budgets and surpassing aggressive performance targets
• Excellent communication skills, able to interpret complex data and convey clear insights to senior business leaders
• Demonstrated ability to build positive client relationships and manage challenges effectively
• High level of integrity, autonomy, and dedication to continuous improvement in paid search

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and personal time
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comandus.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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