Outside Sales Representative – Automotive Paints

Vault Consulting (Accounting, Human Resources, Research); Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

A leading automotive paint supplier in Toronto is seeking an Outside Sales/Paint Specialist. This role involves managing accounts and developing new business opportunities in the Greater Toronto Area. Ideal candidates will have strong technical knowledge of automotive paints and excellent communication skills. This position offers a competitive base salary plus commissions, a company vehicle, and various benefits.

Benefits

Company car

Health benefits

Laptop

Cell phone

Qualifications

• Minimum 3–5 years of sales experience in automotive paints, coatings, or refinishing.
• Strong understanding of the collision repair/refinish market (body shops, dealerships, distributors).
• An established network of customer contacts in the automotive paint industry is a strong asset.

Responsibilities

• Responsible for outside sales focused on automotive paint products.
• Manage existing accounts to increase sales and develop new business opportunities.
• Travel within the territory to engage directly with clients.

Skills

Sales experience in automotive paints

Communication skills

Negotiation skills

Relationship-building skills

Education

3-5 years of sales experience

Understanding of the collision repair market

Tools

Excel

PowerPoint

Word

Google Drive/Docs

Job description

Overview

As an Outside Sales/Paint Specialist, you will be responsible for outside sales focused exclusively on automotive paint products within the Greater Toronto Area. Your role will involve calling on auto body shops and collision centers, managing existing accounts to increase sales, and developing new business opportunities. This position requires a strong technical background in automotive paint, including knowledge of product application and spray techniques, combined with the ability to build trust and rapport with technicians and shop owners. You will spend most of your time on the road, engaging directly with clients to demonstrate product value and provide expert advice. This position offers a base salary plus commissions based on total department sales and new accounts, supported by a company vehicle and a structured incentive plan.

Compensation & Benefits

• $70,00 - $80,000 plus monthly commissions
• First-year OTE - $85,000 - $95,000
• Company car and a gas card/407 Transponder
• Health Benefits
• Laptop
• Cell Phone

The Company & Culture

Since 1980, our client has been a trusted supplier to body shops, dealerships, and automotive service centers. They provide high-quality automotive paints, coatings, and refinishing products along with exceptional service and technical expertise. The team prides itself on long-term relationships and being a reliable partner in the automotive repair and refinishing industry. They have a staff team of fully trained employees, including outside Sales/Tech Representatives and 14 delivery vehicles to service the GTA. Its 12,000-square-foot facility is dedicated to serving the needs of the Automotive, Industrial and Body Shop markets.

Office Location & Sales Territory

• Head Office is located in Toronto, ON
• This is an Outside Sales role; the territory includes the GTA and the surrounding area. West to Oakville, east to Young Street, west including all GTA.

Experience, Background & Education Requirements

• Minimum 3–5 years of sales experience in automotive paints, coatings, or refinishing.
• Strong understanding of the collision repair/refinish market (body shops, dealerships, distributors).
• An established network of customer contacts in the automotive paint industry is a strong asset.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, results-oriented, and comfortable working independently.
• Valid driver’s license and willingness to travel within the territory.

Technical Skills

• Excel: Basic
• PowerPoint: Basic
• Word: Basic
• Google Drive/Docs: Basic
• Online Demos: Basic

The Product / Service / Solution

Highest quality brands, both paint systems (e.g. PPG, Omni, Pro Form/Axalta) and significant related products (fillers, application equipment, sealers, abrasives, etc.)

Prospective Customers / Industry Focus / Decision-Maker(s)

• Service and collision repair shops
• Dealerships
• Fleet companies
• Industrial clients

Sales Cycle / Product Value / Account Size

• Selling cycles vary from 1 week to 4 weeks
• The average client spent annual values from $100,000 - $150,000

Competitive Advantages

• 3 of their counter staff have been with the company for 20 years.
• Customizable Service - they offer customizable service levels, pricing structures and promotions
• Easy-to-use online ordering gives clients the ability to access their inventory from multiple computers.

Typical Day & Duties

• Travel within the territory to meet both new clients and existing clients face-to-face
• Account Management/Upsell - 70%
• New business development - 30%

Overnight Travel

• No overnight travel

Support & Training

• As required (Self-directed/Ad-Hoc)
• External Courses & Certifications
• Off-Site Training (Supplier tours, etc)

Why You Should Apply

• Stable, long-standing business. Family-run culture with deep roots in the GTA; the company’s leadership has carried the torch since 1980
• Tier-one refinish & body brands.
• Reputation & loyalty. Many customers have stayed for decades; testimonials highlight transparency, fast delivery, and profitability for shops—easy proof points in sales conversations.
• Digital tools for easy reorders.