MarTech Data Analytics Specialist

Futuretek; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading tech company in Toronto is seeking a Data Analytics Specialist to bridge marketing and development teams. The ideal candidate will have expertise in marketing technology, analytics, and strong skills in event tracking and optimization. Responsibilities include implementing tracking solutions, developing Power BI dashboards, and analyzing data discrepancies. Experience in the iGaming industry is highly desired. This role offers a chance to drive data-driven marketing strategies and collaborate with cross-functional teams.

Qualifications

• Proven experience as a Marketing Technology Specialist or Data Analyst.
• Strong knowledge of GA4, AppsFlyer, Meta CAPI, and TikTok.
• Hands-on experience with server-to-server integrations.

Responsibilities

• Implement and optimize Meta Conversion API and Google Ads tracking.
• Develop and maintain custom dashboards in Power BI.
• Collaborate with marketing and development teams.

Skills

Marketing technology integrations

Data flow optimization

Analytics

Event tracking

SQL

JavaScript

Power BI

Tools

GA4

AppsFlyer

Meta CAPI

GTM

Job description

A leading tech company in Toronto is seeking a Data Analytics Specialist to bridge marketing and development teams. The ideal candidate will have expertise in marketing technology, analytics, and strong skills in event tracking and optimization. Responsibilities include implementing tracking solutions, developing Power BI dashboards, and analyzing data discrepancies. Experience in the iGaming industry is highly desired. This role offers a chance to drive data-driven marketing strategies and collaborate with cross-functional teams.