Marketing Manager, Value Strategy

McDonald's; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading fast-food company is seeking a Manager, Value Strategy to optimize guest value strategies and partner across teams. This role involves strategic development, insights analysis, and effective communication to drive business growth. Ideal candidates will have over 6 years in marketing and excellent leadership skills to enhance the company's brand presence. This position is based in Toronto, Ontario, offering a dynamic and inclusive work environment.

Benefits

Diverse and inclusive workplace

Career development opportunities

Qualifications

• 6+ years of experience in Marketing or Brand strategy.
• Proven leadership skills with experience in project management.
• Strong analytical and critical thinker; derive meaningful interpretations.

Responsibilities

• Support the Senior Manager with the development of holistic guest value strategies.
• Collaborate across Brand, Digital, and Insights teams for strategy execution.
• Build strategic plans and promotional recommendations for leadership groups.

Skills

Strategic thinking

Process management

Relationship building

Analytical thinking

Creative problem solving

Education

Bachelor’s degree in Business, Marketing, Communications, or a related field

Job description

Overview

The Opportunity

The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.

The Manager, Value Strategy will also collaborate across Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest needs, business performance, and industry trends.

Who You Are

You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.

Duties

In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:

Strategy

• Support the Senior Manager with the development of McDonald’s Canada holistic guest value strategies:
• Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
• Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
• Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.

Insights and Analysis

• Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
• Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
• Interpret and evaluate information related to sales, P&L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
• Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald’s system.

Communication and Influence

• Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
• Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
• Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
• Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.

People

• Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
• Empower the people you work with by providing guidance, clear communication & coaching.

Qualifications

• 6+ years of experience in Marketing or Brand strategy.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
• Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
• Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
• Proven leadership skills with experience in project management and in leading cross-functional programs.
• Proactive approach with ability to be self-directed to lead marketing program implementation independently.
• Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.

Additional Information

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.