Marketing Data Analyst, Corporate Communications & Marketing

Raymond James; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Marketing Data Analyst to analyze performance metrics and support data-driven decision-making across teams. The role requires proven experience in marketing analytics, strong analytical skills, and proficiency in SQL and data visualization tools. This full-time position offers competitive compensation and numerous benefits including flexible workstyles and a focus on professional growth.

Benefits

Health Benefits

RRSP Matching Program

Employee Stock Purchase Plan

Paid Time Off

Tuition Reimbursement

Qualifications

• 1–3 years of experience in marketing analytics preferably in wealth management.
• Focus on website analytics and dashboarding.
• Proficiency in data analysis and data visualization tools.

Responsibilities

• Analyze marketing program performance metrics.
• Conduct market research to identify trends.
• Support the creation of dashboards to track performance.

Skills

Data analysis

Data visualization

Communication skills

Collaboration

Education

Bachelor's degree in Business, Statistics, Economics or related field

Master's degree

Tools

SQL

Python

R

Tableau

Power BI

Job description

Overview

Marketing Data Analyst, Corporate Communications & Marketing

At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Role: Marketing Data Analyst, Corporate Communications and Marketing

How does the role impact the organization? We are seeking a dynamic individual with an entrepreneurial mindset to join our corporate communications and marketing team as a Marketing Data Analyst. You will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the corporate communications and marketing organization. You will collaborate closely with marketing, communications, and digital teams to drive data-informed decisions that improve our advisor network, and drive growth. This role reports to the Senior Manager, Marketing Intelligence and Effectiveness.

Responsibilities

• Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.
• Customer Insights and Segmentation: Analyze product data to uncover insights into segmentation and persona development. Continuously refine customer segmentation models based on evolving data and market dynamics.
• Market Research and Trend Identification: Conduct in-depth market research to identify emerging trends, competitor strategies, and advisor / consumer preferences. Provide strategic recommendations based on market insights to drive improved advisor experiences and lead generation.
• Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time performance.
• Collaboration & Insights: Working closely with corporate communications and marketing teams to assess data needs and provide actionable insights that inform marketing strategies and decisions.
• Process Improvement and Automation: Identify inefficiencies in existing workflows and processes related to marketing systems, channels, and campaigns.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

Job Requirements

To qualify for this opportunity you possess :

Bachelor's degree in Business, Statistics, Economics, Marketing or related field. Master's degree preferred.

1–3 years of experience in marketing analytics preferably in the wealth management industry, with a significant focus on website analytics and dashboarding.

Technical Skills: Proficiency in data analysis tools such as SQL, Python, R, or similar. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.

Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights.

Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels.

Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.

Knowledge of marketing principles, digital marketing channels, and customer relationship management (CRM) systems is a plus.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter

Contribute to the continuous evolution of the firm

At Raymond James – we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at [e-mail]. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.

Job Marketing

Primary Location CA-ON-Toronto-Toronto

Organization CC&M

Schedule Full-time

Status Permanent Full-Time

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