Marketing Consultant - Events

Purolator Inc; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading logistics provider in Canada is seeking a Marketing Events Consultant to support their event programs and sponsorship activations. The ideal candidate will coordinate logistics, develop materials, and manage events while enhancing lead generation activities. Applicants should have over 5 years of experience in marketing and events, along with strong communication and organizational skills. This position requires the ability to handle multiple priorities effectively and ensure successful event execution.

Qualifications

• 5+ years of experience in marketing, events, or sponsorship activations.
• Demonstrated ability to work independently with minimal supervision.
• Strong budget and resource management experience.
• Creative thinker who brings innovation to event experiences.

Responsibilities

• Assist event leads in managing the annual event calendar.
• Manage end-to-end logistics including vendor bookings and budget tracking.
• Coordinate event promotions with internal teams.
• Lead on-site responsibilities and troubleshoot problems.
• Track and report event outcomes against KPIs.

Skills

Event management skills

Communication skills

Project management

Stakeholder management

Problem-solving

Education

Bachelor's degree

Tools

Microsoft Office

Marketing platforms

Job description

Overview

It’s not a package. It’s a promise.

As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.

Description

The Marketing Events Consultant plays a key role in supporting Purolator’s event program and sponsorship activations. Working closely with event leads and cross-functional stakeholders, this role focuses on coordinating logistics, preparing materials, and ensuring successful execution of lead generation activities (conferences, trade shows), employee-facing events (Town Halls, incentive experiences, functional team Summits), and partnership activations across our sponsorship portfolio. The ideal candidate brings proven event experience, excellent communication and relationship-building skills, and the ability to manage multiple priorities with minimal direction while aligning events to broader business objectives.

Responsibilities

Event Program Support

• Assist event leads in managing the annual event calendar, ensuring timelines, deliverables, and milestones are tracked and communicated.
• Conduct research on industry events, vendors, and partnership opportunities, providing strategic recommendations.

Independent Event Preparation

• Manage end-to-end logistics including vendor bookings, shipping, collateral requests, budget tracking, and internal resourcing.
• Develop event kits, briefing documents, and schedules to ensure stakeholders are prepared and aligned.

Promotions & Communications

• Collaborate with internal teams to independently coordinate event promotions (email, social, website updates).
• Liaise directly with external partners to fulfill promotional commitments and deliverables.

On-Site / Event-Day Leadership

• Take ownership of day-of responsibilities including booth setup / coverage, demos, presentation prep, and attendee engagement.
• Lead onsite troubleshooting, adapting quickly to solve problems under pressure.
• Support sponsorship activations, ensuring flawless execution and brand alignment.

Content & Collateral

• Oversee requests for event and sponsorship assets such as signage, presentations, and promotional materials.
• Partner with content and design teams to ensure materials are on brand and tailored to audiences.

Collaboration & Stakeholder Management

• Build and maintain strong relationships with internal stakeholders, vendors, and external partners.
• Act as a trusted advisor and point of contact, balancing competing priorities and aligning stakeholders to shared goals.

Measurement & Continuous Improvement

• Track and report event outcomes against KPIs (attendance, leads, engagement, brand impact).
• Provide insights and recommendations to improve future events and maximize ROI.
• Bring forward creative ideas and innovations to enhance event experiences.

Education

• Bachelors degree

Experience

• 5+ years of experience in marketing, events, or sponsorship activations
• Demonstrated ability to work independently with minimal supervision while managing multiple projects
• Proven organizational and project management skills, with strong attention to detail
• Excellent stakeholder management, communication, and interpersonal skills; able to engage executives, customers, and partners effectively
• Strong budget and resource management experience with an ROI-driven approach
• Ability to remain calm under pressure and proactively solve problems in fast-paced environments
• Creative thinker who brings innovation and fresh ideas to elevate event experiences
• Proficiency with Microsoft Office; experience with project management or marketing platforms is an asset
• A collaborative team player with initiative, adaptability, and a customer-first mindset

POSTING DETAILS

Location : 530 - Corporate

Working Conditions : Office Environment

Reports to : Senior Manager Events and Sponsorship

Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal / Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.