Manager Marketing + Communications

Prospect Park Alliance, Inc; Canada; On-site; CAD 98,000 - 103,000; Full time

Job summary

An environmental advocacy organization in Canada is seeking a Manager, Marketing + Communications responsible for developing and implementing digital strategies to support marketing goals. The role involves managing a team and collaborating across departments to execute comprehensive campaigns, manage public relations, and enhance online presence. Candidates should have strong project management skills, 5-7 years of marketing experience, and a relevant Bachelor's degree. This position offers a salary of $72,000 - $75,000 and a comprehensive benefits package.

Benefits

20 Vacation Days

12 Paid Sick Days

Medical, Dental, Vision Insurance

Qualifications

• 5-7 years of experience in Marketing and/or Communications.
• Minimum of 2 years of People Management experience.
• Strong attention to detail and communication skills.

Responsibilities

• Develop and execute marketing campaigns aligned with organizational goals.
• Manage the Marketing + Communications Coordinator and interns.
• Analyze marketing data to inform future strategy.

Skills

Project Management

Digital Marketing

Communication Skills

Data Analysis

Team Collaboration

Education

Bachelor’s Degree in Marketing or Communications

Tools

Google Analytics

Content Management Systems (CMS)

Job description

Overview

The Manager, Marketing + Communications, is responsible for the development and implementation of the department’s digital strategy and executing related marketing objectives through channels including the Alliance’s website, email marketing, media relations, and social media platforms. This position supervises the Marketing + Communications Coordinator and reports directly to the Vice President of Communications + External Relations.

Responsibilities

General Marketing & Communications

• Develop and execute marketing campaigns to advance the Alliance in its core operational areas, ensuring alignment with the organization’s goals and mission.
• Collaborate to create cross-channel campaigns with team members and colleagues across Visitor Services, Fundraising, Community Relations, Park Operations, and HR/People and Culture.
• Help set the strategy and execution of media relations campaigns, identify PR opportunities, pitch stories to a diverse range of media, and manage press events and press releases.
• Directly manage the Marketing Coordinator, provide guidance and professional development, and supervise Marketing Interns as needed.
• Direct the collection and analysis of marketing data to determine campaign success and propose data-based recommendations to inform future strategy and goals.
• Stay up-to-date with digital trends and best practices, and recommend enhancements to the Alliance’s digital outreach and user experience.

Email Marketing

• Develop email marketing and cross-channel communications strategies with the Communications + External team and internal stakeholders to increase audience size, engagement, retention, and growth.
• Lead all email campaigns, including newsletters and other periodic campaigns, including content development, setup, testing, distribution, and reporting.

Website + Social Media Marketing

• Develop and execute strategies for website and social media marketing to increase traffic, engagement, and conversions via SEO, digital advertising, user experience improvements, and third-party integrations.
• Oversee content development for the website and social media, including content creation and posting via the CMS and third-party apps.
• Oversee community engagement on social media, including responding to public and messaging inquiries, in collaboration with the Community and Government Relations Coordinator.
• Monitor website functionality and user experience, and troubleshoot or escalate issues with external consultants as needed.
• Use marketing reporting to analyze and measure content strategy impact and optimize website and social media performance.
• Manage the Google Ad Grants program and support the Marketing Coordinator’s weekly maintenance of this property.

Performs other job-related duties and functions as assigned.

Education & Experience

• Bachelor’s Degree in Marketing, Communications, or other relevant discipline preferred
• 5-7 years of experience in Marketing and/or Communications
• Minimum of 2 years of People Management experience
• Strong project management skills
• Strong attention to detail and communication skills (verbal, written, and oral)

Competencies

• Passion for the Alliance Mission & Core Values: A passion for public parks and environmental conservation with commitment to respect, diversity, equity, and inclusion.
• Ethics & Integrity: Earns trust and respect through integrity, honesty, and professionalism.
• Job Knowledge: Technical knowledge across digital marketing domains, including Google Analytics, email marketing, social media, web management systems, and media relations.
• Project Management: Contributes to department priorities and ensures resources, policies, procedures, and measures support objectives.
• Creative, Critical & Innovative Thinker: Entrepreneurial and creative with the ability to analyze situations and generate new ideas.
• Staff Management & Coaching: Inspires and develops staff through feedback, instruction, and professional development.
• Planning, Organizing & Problem-Solving: Manages multiple projects, defines tasks, milestones, and optimizes resources to solve problems.
• Decision-Making: Analyzes information, exercises sound judgment, and anticipates impacts of decisions.
• Organization & Accountability: Highly organized, detail-oriented, and able to meet deadlines with minimal supervision.
• Communication Skills: Strong written and verbal communication, including public speaking, and ability to convey complex information clearly.
• Collaboration & Teamwork: Works well with others and contributes positively to the team.
• Customer Service: Delivers excellent and responsive service to internal and external customers.
• Technology: Proficient with digital tools, Google Suite, email marketing, social media, CMS, and project management tools.

Working Conditions & Physical Demands

• Work is ordinarily performed in an interior office setting with no hazardous or unusual elements.
• Requires use of a desktop, laptop, or video display terminal and the ability to distinguish colors.
• Requires routine physical movements with limited physical exertion.
• Requires communicating information with coworkers, stakeholders, and the public; reading and writing correspondence and reports.

Total Rewards (Compensation + Benefits)

• Job Grade: 4 (First/Mid-Level Officials & Managers)
• Potential Salary: $72,000 - $75,000 annual gross earnings
• FLSA Status: Exempt
• 20 Vacation Days
• 12 Paid Sick Days
• 14 Paid Holidays (eligible to carry over)
• Comprehensive Total Rewards package includes: Medical, Dental, Vision
• Supplemental Options: Flexible Spending Account, Dependent Care FSA, Commuter Benefits, AFLAC & Pet Insurance
• 403b Contributions + 2% Employer Contributions

Diversity Makes Us Stronger Together: Prospect Park Alliance serves park users of all socio-economic and cultural backgrounds and strives to reflect this diversity throughout our operations and in our leadership, staff, stakeholders and supporters. We know that by creating an equitable and inclusive workplace built on mutual respect and the appreciation of difference, our employees will feel safe to express themselves, voice their opinions and work together to find common ground and solutions. Integral to this vision is our longstanding commitment to provide equal employment opportunities for all employees and applicants for employment.