Manager, Content and Marketing

CareRx; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A healthcare services company in Toronto is seeking a Manager, Content and Marketing to lead content creation and execute marketing strategies. This role requires strong experience in digital marketing and analytics, with a focus on enhancing the brand's presence in senior care. Applicants should have a relevant degree and at least 5 years of experience in the field.

Benefits

Flexible medical and dental coverage

Defined work schedule for work-life balance

Supportive culture

Qualifications

• 5+ years of progressive experience in marketing, content development or advertising, preferably in healthcare.
• Proven ability to manage integrated marketing campaigns across channels.
• Strong writing and editing skills tailored to diverse audiences.

Responsibilities

• Develop high-quality content to support CareRx's business objectives.
• Plan and execute integrated marketing campaigns.
• Track and analyze content and campaign performance.

Skills

Content development

Digital marketing

Campaign management

Storytelling

Analytics

Education

University degree in marketing, advertising, digital media or related field

Tools

Campaign Monitor

Salesforce

Job description

About CareRx Corporation

At CareRx, we are shaping the future of senior care through pharmacy services that make a real difference. As Canada’s trusted leader in specialty pharmacy services for long-term care, retirement and congregate living communities, we are committed to enhancing the health of Canadians with unique and complex medication needs. Our goal is to improve clinical outcomes and provide personalized care every step of the way.

Position Summary

The Manager, Content and Marketing plays a key role in bringing the CareRx brand to life through compelling content and thoughtful marketing execution. Reporting to the Director, Communications and Marketing, this hands-on role is responsible for producing clear, engaging and audience-specific messaging across a range of channels, ensuring alignment with brand standards and tone of voice. A key focus of this role is conveying the value CareRx delivers to long-term care and retirement home communities—and the residents they serve.

This is a great opportunity for a well-rounded content and marketing professional ready to step into their first people management role.

Why you should join CareRx

• Collaborative Team: Work with colleagues who share a passion for shaping the future of senior care.
• Make a Real Impact: Feel fulfilled knowing your work directly benefits others within the communities we serve.
• Flexible Benefits: For eligible roles, enjoy flexible medical and dental coverage that fits your needs.
• Defined Work Schedule: Offers a healthy work-life balance with predictable hours.
• Focus on Care: Work in an environment where your clinical expertise takes priority — without the demands of retail pharmacy.
• Supportive Culture: Be part of a respectful, inclusive workplace where collaboration, connection and shared purpose drive everything we do.
• Stability and Growth: Join a well-established Canadian company with a strong foundation for job security and opportunities to grow your career.
• Appreciation in Action: We recognize great work through peer-nominated awards, team shout-outs and everyday moments of appreciation.
• Celebrations and Community: From cultural events to team socials and holiday fun — we make time to connect, celebrate and enjoy the moments that bring us together.

Role Accountabilities

Content and Campaign Planning and Execution

• Develop engaging, high-quality content that supports CareRx's business objectives and brand vision while connecting with internal and external audiences.
• Plan, execute and measure integrated marketing campaigns across digital and traditional channels, targeting home operators, residents and families, and other stakeholders, to drive demand generation and engage both new and existing customers in the senior care space.
• Support recruitment and employee engagement efforts through compelling storytelling and social media marketing.

Events and Tradeshow Marketing

• Lead the planning of CareRx’s presence at industry tradeshows and events, working closely with the Business Development and Client Engagement team to align goals and maximize impact.
• Provide oversight and support to the Marketing Specialist on event logistics, including vendor coordination and on-site execution.
• Review and guide the development of event-specific messaging, branding and promotional materials created by the Brand and Creative Consultant.

Proposal and Copywriting Support

• Assist in writing and editing various customer-facing and employee-focused communications.
• Provide proofreading and copyediting support of clinical newsletters, monthly employee newsletter, social media content, event ads and eblasts, website copy and other materials to ensure consistency and alignment with CareRx’s messaging.
• Maintain the brand voice across all written materials.

Measurement and Analysis

• Track and analyze the performance of content and campaigns using available analytics tools.
• Monitor engagement, reach and lead generation to assess impact.
• Provide insights and recommendations to enhance future campaigns.

What You Will Bring to The Team

• University degree in marketing, advertising, digital media or related field.
• 5+ years of progressive experience in marketing, content development and / or advertising. Work in the healthcare, pharmacy services or senior care space is preferred.
• Proven ability to plan and manage integrated marketing campaigns across digital and traditional channels.
• Skilled in digital ad platforms, social media marketing, content creation and website management.
• Proficient in Campaign Monitor, Salesforce and other CRM and marketing automation tools
• Strong writing, editing and storytelling skills tailored to diverse audiences.
• Highly organized and detail-oriented with the ability to manage multiple projects in a changing environment.
• Collaborative team player who works effectively with internal teams and external partners.

Location: 320 Bay Street 1-2 days per week

Opportunity: This is a current existing position

AI Disclosure: CareRx does not use AI to screen candidates

Application Process

CareRx is committed to employment equity and a diverse, inclusive workplace where everyone can thrive. We welcome applicants of all abilities and will provide accommodations upon request throughout the selection process.

All applicants must successfully pass satisfactory background screening which can include depending on role, Criminal Record Check, Credit Check, Driver’s Abstract, Education Verification, Current Professional Registration and Referencing. Background screening will be completed after an offer of employment has been extended and accepted.