Manager, Brand & Marketing

Saje Natural Wellness; Vancouver; Hybrid; CAD 90,000 - 95,000; Full time

Job summary

A wellness company in Vancouver seeks a Manager of Brand & Marketing. This role requires 3+ years in brand marketing within consumer goods. Responsibilities include leading campaigns, multi-department collaboration, and consumer engagement strategies. Attractive compensation and benefits include a base salary of $90,000-$95,000, a hybrid work model, health benefits, and wellness days.

Benefits

Annual bonus program

Flexible work hours

Wellness days

Comprehensive health benefits

Generous product discount

Paid time off

Qualifications

• 3+ years of experience in brand and product marketing management.
• Proven experience in cross-functional leadership.
• Keen attention to detail in planning and execution.
• Data-driven decision making and focus on KPIs.
• Customer obsession and passion for marketing trends.

Responsibilities

• Lead execution of brand marketing initiatives.
• Contribute to strategic direction using consumer insights.
• Own strategy and execution for consumer events.
• Analyze performance and inform future strategic decisions.

Skills

Campaign strategy

Cross-functional leadership

Analytical mindset

Attention to detail

Customer-oriented

Learning agility

Job description

Overview

At Saje Natural Wellness, we blend the power of plants to support real-life remedies. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive. We seek individuals to join our stores, support offices, and distribution centres. We look for people with drive, warmth, agility and passion, who keep customer experience at the centre of everything they do. At Saje, you’ll connect with a dynamic community and grow your career alongside talented, hardworking, and kind-hearted people.

The impact you\'ll make

Reporting into the Director, Brand & Marketing, the Manager, Brand & Marketing will lead critical brand and marketing initiatives, with a strong focus on assisting and owning the execution of brand marketing campaigns and initiatives. This includes overseeing cross-functional assets, tactics, and timelines to ensure all moving pieces come together seamlessly, while contributing to strategy development and grounding decisions in consumer insights. Working closely with cross-functional teams, you will ensure the development and execution of impactful campaigns that align with business objectives, foster community member engagement through compelling storytelling and education, and uphold brand values.

Equal parts creative and analytical, the ideal candidate must be curious, strategic, detail-oriented, and able to operate in a fast-paced and agile environment. Ideally, you will have substantial Marketing & Product management experience (3+ years) within consumer goods and/or retail industry.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

What you\'ll do

The Manager, Brand & Product Marketing plays a key role in leading the execution of Saje’s marketing efforts, from conception to completion, ensuring delivery of GTM initiatives and consumer-facing activations. The role seeks a confident individual with a knack for brand & products, and a passion for consumer-centric marketing.

Key Responsibilities

• Campaign Strategy & Execution: Develop, oversee, and own the execution of high-impact, 360° go-to-market campaigns and initiatives. Contribute to the development of strategic direction by leveraging consumer insights and ensuring plans ladder back to business objectives. Lead cross-functional coordination of assets, tactics, and timelines in collaboration with creative, product, digital, retail, and finance.
• Cross-functional Coordination & Leadership: Serve as a primary liaison and champion of our brand across departments to maintain brand consistency. Monitor cross-functional deliverables and moving pieces to ensure campaigns and events ladder back to the broader marketing strategy.
• Project Management: Lead and manage end-to-end planning, execution, and post-campaign analysis for key brand projects. Apply strong project management skills to keep initiatives on track, ensuring delivery aligns with strategic goals, timelines, and quality standards while upholding the Saje brand.
• Consumer Events: Own the strategy and execution of consumer-facing events, in partnership with an external events agency. Ensure events are strategically linked to overall marketing objectives, driving community connection, brand awareness, and engagement.
• Data-driven Insights: Analyze category performance and market trends, conduct post-mortem analyses, and apply consumer insights to refine future campaigns, strengthen engagement, and inform strategic decisions.

We\'d love to hear from you if you have

• 3+ years of experience in brand and product marketing management, with a strong track record in consumer goods or retail industries.
• Proven experience in cross-functional leadership and strategic, omnichannel campaign execution with exceptional communication and interpersonal skills.
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
• Analytical mindset with a focus on KPIs and data-driven decisions, with high expectations of self and team.
• You are customer obsessed and are passionate about customer and marketing trends, both existing and emerging.
• You have an ability to understand high level objectives and vision. You’re able to cut through ambiguity to translate them into actionable tasks and takeaways to get things done.
• You are solutions-oriented, seeing problems as opportunities to improve.
• Resilience: You demonstrate purpose and ownership, manage your energy, and maintain positivity for others while persisting through obstacles. You step back when needed and recognize limits.
• Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You understand and respect others’ feelings and motives.
• Learning Agility: You are a self-motivated learner, open and curious, and willing to experiment and learn from mistakes. You support a learning culture for yourself and your team.

Why Saje?

Here at Saje, we understand that joining a team is an important decision, and we aim to support you to do your best work.

The compensation range for this position is from $90,000-$95,000 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• Annual bonus program
• A hybrid way of working
• Flexible work hours based on business needs
• Wellness days to support mental and physical health
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy
• Employee Assistance Program - 24/7 support, resources, and information for you and your family
• GRSP programs
• Paid time off to ensure rest and recharging
• Product training on the benefits and efficacy of our 100% natural products

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Join our team! If this opportunity sounds like you, please apply via the link below. Not sure you’re 100% the right fit? We encourage you to apply even if you don’t have all of the listed qualifications. We offer a thorough onboarding experience, learning and development support, and help you integrate seamlessly.

Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are diverse. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.