Lotteries Director - GTM & Revenue Strategy SaaS & Managed Services • Stride Management Corpora[...]

Stride Management Corporation; Calgary; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading fundraising organization in Calgary is seeking a strategic Director of Lotteries to enhance their lottery programs. The role involves developing revenue strategies and managing client relationships to ensure high-quality delivery and exceptional outcomes. Ideal candidates have extensive experience in marketing and project management, and they will lead a dedicated team within a highly regulated environment.

Benefits

Diversity, Equity and Inclusion commitment

Employee Assistance Program

Health & Wellbeing activities

Qualifications

• 8+ years of experience in Go-to-Market planning, ideally in a B2B or regulated environment.
• Proven track record managing complex client relationships and driving results.
• Strong expertise in pricing strategy and revenue forecasting.

Responsibilities

• Lead lottery revenue strategy and execution.
• Serve as the senior relationship owner for clients.
• Oversee cross-functional readiness and execution for campaigns.

Skills

Product marketing

Revenue strategy expertise

Client relationship management

Project management

Financial modeling

Education

Bachelor’s degree in marketing or Business

MBA or advanced degree

Job description

Overview

At Stride, we proudly partner with foundations and not-for-profit organizations to raise critical funds through professionally managed lottery programs. Our work helps generate millions of dollars annually in support of life-changing healthcare initiatives, groundbreaking research, and essential community services across Canada.

By combining strategic insight, operational excellence, and a deep commitment to our clients’ missions, we help deliver high-impact results that make a real difference in the lives of Canadians.

We are looking for a strategic, results-driven leader to join our team as Director, Lotteries – GTM & Revenue Strategy. In this role, you will be accountable for the performance, growth, and delivery of our professional charity lottery programs.

You will lead the development and execution of lottery revenue strategies, including pricing, product design, market timing, and go-to-market planning, while overseeing delivery execution and fostering long-term partner growth. This role is also responsible for ensuring an exceptional client experience and strong program outcomes, both directly and through a high-performing cross-functional team.

The ideal candidate brings a blend of product marketing, revenue strategy expertise, program delivery and excellent client relationship management skills. This person will lead a cross-functional team responsible for lottery strategy, planning and project delivery and growing the pipeline. You’ll play a pivotal role in shaping our programs, mentoring a growing team, and driving innovation in a highly regulated, impact-focused environment.

Your Day To Day

Strategy, Pricing & Go-to-Market

• Lead lottery revenue strategy, including ticket pricing, package design, prizing recommendations, bundling, packaging, campaign timelines, lottery product gaming and lifecycle-driven strategies to match campaign phases with player behaviour.
• Build and iterate financial models to guide partner planning, predict revenue outcomes, and optimize customer conversion.
• Collaborate and align go-to-market plans across Marketing, Tech, and Call Centre to ensure seamless execution across channels.
• Monitor competitive activity and market saturation to inform launch windows, positioning, and pricing strategies.

Customer Success & Account Growth

• Serve as the senior relationship owner for clients, cultivating alignment and engagement from onboarding through campaign wrap-up and into future cycle.
• Develop account plans, aligned with partner revenue and program goals, with regular progress check-ins.
• Identify and execute on client-value-added growth opportunities, including upsell, renewal, and geographic expansion.
• Proactively manage customer health using insights from support and performance data.
• Act as an escalation point, ensuring swift resolution to protect long-term satisfaction.
• Deliver executive-level partner strategic performance reviews grounded in detailed campaign analytics and insights.

Project Management & Delivery Oversight

• Oversee cross-functional readiness and execution for each campaign, ensuring compliance, accuracy, and high-quality delivery in regulated markets.
• Manage timelines, milestones, and issue resolution in collaboration with internal delivery teams.
• Lead post-campaign retrospective analysis to support continuous improvement in performance delivery and partner outcomes.

Sales Enablement & New Logo Support

• Provide strategic support to new logo acquisition efforts.
• Ensure sales initiatives align with company strategy and support high-value, long-term partnerships.
• Support proposal development, pricing strategy, and positioning for new opportunities.

Leadership & Team Development

• Lead and develop the lotteries team across lottery strategy, coordination, and campaign delivery.
• Foster a culture of collaboration, accountability, and excellence across functional areas.
• Participate in organizational planning, cross-department coordination, and executive-level discussions related to growth, operations, and partner management.
• Ensure team members are empowered to execute effectively while maintaining high standards for delivery outcomes.

What You Can Bring To The Role

• Bachelor’s degree in marketing, Business, or a related field; MBA or advanced degree is preferred.
• 8+ years of experience in Go-to-Market planning, product marketing, and/or strategic operations - ideally in a B2B or regulated environment.
• 6+ years of Leadership experience managing teams and driving cross-functional initiatives.
• Proven track record of managing complex client relationships and delivering results in multi-stakeholder environments.
• Strong expertise in pricing strategy, revenue forecasting, and post-campaign analytics.
• Hands-on project or program management experience, ideally involving external clients.
• Excellent financial modelling and presentation skills.
• Familiarity with Canadian lottery / gaming regulations is an asset.

Find Your Freedom at Stride

At Stride, we’re all about ensuring our team thrives as a valued member, and we look forward to:

• Commitment to Diversity, Equity and Inclusion across the employee career journey.
• An Employee Assistance Program where you can access counselling and coaching sessions.
• Focus on talent management, including career and skills development.
• Health & Wellbeing activities.

We are a 2025 Circle Back Initiative Gold Employer – we commit to respond to every applicant.

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