Lifecycle Marketing Manager — Health & Pet Apps

Intello Technologies Inc.; Remote; CAD 71,000 - 107,000; Full time

Job summary

A leading technology company is seeking a Lifecycle Marketing Manager to enhance user engagement for their health-focused apps. This role involves executing and optimizing multi-channel marketing strategies. Candidates should have substantial experience in B2C app marketing, CRM tool utilization, and audience engagement practices. The company offers a competitive salary range of $71,000-$107,000 along with performance bonuses and a comprehensive benefits package.

Benefits

Comprehensive total rewards package

Flexible work options

Pension matching program

Career growth opportunities

Generous vacation policy

Qualifications

• 2+ years in CRM focusing on email, in-app, push, and SMS marketing.
• Hands-on experience with B2C app marketing and e-commerce marketing.
• Proficient in audience engagement best practices.

Responsibilities

• Own the execution of lifecycle marketing strategies across multiple channels.
• Develop personalized messaging triggers and audience journeys.
• Collaborate with internal teams and partners to optimize performance.

Skills

B2C app marketing

CRM tools

Audience engagement

Digital marketing

HTML proficiency

Tools

Braze

Liquid Logic

JSON Editor

Job description

A leading technology company is seeking a Lifecycle Marketing Manager to enhance user engagement for their health-focused apps. This role involves executing and optimizing multi-channel marketing strategies. Candidates should have substantial experience in B2C app marketing, CRM tool utilization, and audience engagement practices. The company offers a competitive salary range of $71,000-$107,000 along with performance bonuses and a comprehensive benefits package.