Instagram Shoutouts Manager & Copywriter

Impact Clients; Remote; CAD 50,000 - 75,000; Full time

Job summary

A dynamic marketing firm is seeking an Instagram Shoutout specialist to drive brand growth through strategic ad campaigns. The role involves writing compelling creatives, performing competitor analysis, and optimizing ad spend based on performance metrics. Candidates should be data-driven, creative, and eager to contribute to a rapidly scaling brand. Experience in media spend of $10K–$100K is preferred. This is a full-time remote position with the potential for career growth into high-level marketing roles.

Qualifications

• Experience in managing growth-focused ad campaigns, particularly on Instagram.
• Proven ability to write compelling ad copy that drives conversions.
• Data-driven mindset with experience in media spend optimization.

Responsibilities

• Own and scale Instagram Shoutouts for lead generation.
• Write high-converting Instagram creatives such as carousels and reels.
• Analyze daily performance metrics to optimize shoutout campaigns.

Skills

Instagram ad copy writing

Performance data analysis

Competitor research

Growth campaign management

Negotiation skills

Creativity in ad design

Job description

Full-Time | Remote | EST Hours

We’re hiring a Instagram Shoutout specialist.

This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.

If you get excited by analyzing competitors, cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through IG Shoutouts.

Your Core Role

Own and scale Instagram Shoutouts in our internal team. You’re the engine behind lead gen and driving followers to our IG.

You will:

• Write high-converting creatives (carousels & reels)
• Research competitors and do niche research to find winning angles.
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
• Track shoutout performance and analyze it (based on pages & creative)
• Launch and test 1–2 creatives/day based on conversion data
• Collaborate with setters & closers to optimize spend based on lead quality
• Optimize and scale the shoutout campaign while keeping ROAS
• Eventually expand into Meta Ads and other high-scale channels

You Are

• A driver of growth - you seek to scale campaigns aggressively
• A field athlete—you write, test, and launch ads yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data-obsessed optimizer—you track everything and act on it
• A feed-native creative—you can write in Richard’s voice and hook the scroll
• A high-energy leader—you set your own goals and push for big outcomes
• A self-starter—you don’t wait for permission, you execute daily

You’ve Done This If…

• You’ve spent $10K–$100K+ on paid media—especially shoutouts
• You’ve written dozens of creatives that drove real conversions