HEALTH MARKETING SPECIALIST

City of Toronto; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A municipal government in Toronto is seeking a Public Health Communications Specialist for a full-time, 18-month contract. The successful candidate will design communication strategies, manage campaigns, and ensure messaging is effective for diverse audiences. Applicants should have a degree in marketing, journalism, or communications and significant experience in strategic communications. This hybrid position offers an hourly rate of $47.80 to $52.39.

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• Experience in marketing and strategic communications.
• Experience with traditional and social media practices.

Responsibilities

• Design communication strategies for public health.
• Conduct risk assessments for communication initiatives.
• Develop innovative content for online and traditional media.

Skills

Marketing experience

Strategic communications

Communication materials development

Social media best practices

Project management

Education

Baccalaureate degree in marketing, journalism, or communications

Job description

• Division & Section: Public Health, Communications
• Work Location: UNION STATION 65 Front Street West (Hybrid)
• Job Type & Duration: Full-time,Temporary Vacancy, 18 months
• Hourly Rate:$47.80 - $52.39
• Shift Information: Monday to Friday, 35 hours per week
• Affiliation: L79 Full-time
• Number of Positions Open: 1
• Posting Period: 28-Nov-2025 to 12-Dec-2025

To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.

• Provides guidance and advice to program managers regarding effective communication strategies
• Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics
• Controls all aspects of the campaign/portfolio
• Monitors project process and ensures critical timelines are met
• Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards
• Liaises closely with program managers and staff to design innovative marketing strategies
• Ensures the client is continually made aware of the status of the project, especially milestones and issues
• Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging
• Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget
• Develops innovative content for online and traditional media
• Ensures the effective and strategic delivery of communication products
• Liaises with external marketing agency of record, where applicable
• Maintains knowledge of current industry best practices and new techniques used in health marketing and communications
• Maintains the integrity of and works to improve the Toronto Public Health brand
• Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making

Key Qualifications:

Your application must describe your qualifications as they relate to:

• A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
• Considerable experience in marketing and/or strategic communications.
• Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
• Considerable experience with traditional and social media best practices.
• Considerable experience developing a variety of communication materials that engage diverse audiences
• Considerable experience managing large communication projects or social marketing campaigns.

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity .