GTM Strategy & Launch Lead — Canada

General Motors; Markham; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading automotive company is seeking a Go-to-Market Strategy & Launch Excellence Manager for its Canadian operations. This hybrid role involves driving the OnStar subscription business through strategic planning and collaboration with global teams. Key responsibilities include developing sales strategies and implementing launch excellence initiatives. Candidates should have over 5 years of experience in the digital space, strong communication skills, and a Bachelor’s degree or equivalent experience. The position offers competitive compensation and significant benefits.

Benefits

Paid time off including vacation

Healthcare, dental and vision benefits

Life insurance plans

Defined Contribution Pension plan

GM Vehicle Purchase Plan

Qualifications

• 5+ years of experience in digital and technology, including subscription business models.
• Proven track record managing competing priorities in fast-paced environments.
• Positive self-starter with proactive problem-solving skills.

Responsibilities

• Lead OnStar Canada sales experience, including catalog and pricing.
• Collaborate with global teams for Canadian alignment.
• Develop sales enablement materials and establish feedback loops.
• Lead Canadian OnStar launch excellence and GTM strategies.

Skills

Strategic Planning

Collaboration & Influence

Excellent Communication Skills

Problem Solving

Business Acumen

Education

Bachelor’s Degree in Business, Analytics, or related field

Job description

A leading automotive company is seeking a Go-to-Market Strategy & Launch Excellence Manager for its Canadian operations. This hybrid role involves driving the OnStar subscription business through strategic planning and collaboration with global teams. Key responsibilities include developing sales strategies and implementing launch excellence initiatives. Candidates should have over 5 years of experience in the digital space, strong communication skills, and a Bachelor’s degree or equivalent experience. The position offers competitive compensation and significant benefits.