Growth Marketing Specialist

Alexa Translations; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading translation services company in Canada is looking for a Marketing Specialist with a focus on B2B demand generation. You will be responsible for running campaigns, optimizing media, and proving marketing ROI. Successful candidates will demonstrate strong experience in a high-growth environment, with expertise in managing paid media and SEO strategies. The role offers flexibility as it is remote and includes comprehensive benefits.

Benefits

Comprehensive Health Insurance

Your Birthday Off

6 Personal/Sick Days

Work-Ready Equipment

Learning & Growth Opportunities

Supportive & Collaborative Team Culture

Team Recognition & Action Awards

Employee Referral Program

Qualifications

• 3–5 years of experience in demand generation programs.
• Experience in a high-growth, execution-heavy environment.
• Demonstrated ability to turn SEO strategies into measurable outcomes.

Responsibilities

• Own demand generation programs tied to revenue.
• Run and optimize paid media campaigns across various channels.
• Develop dashboards to track marketing ROI.

Skills

B2B demand generation

Paid media campaign management

SEO strategy execution

Analytics and attribution

Fluency in English

Strong Excel/Sheets skills

Tools

Google Ads

HubSpot

SEMrush

Hotjar

Optimizely

Job description

IMPORTANT: Candidates must be able to demonstrate a clear and tangible track record of translating marketing spend and SEO efforts directly into qualified pipeline and closed-won revenue.

About Alexa Translations

Alexa Translations provides top-tier translation services to the world’s most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we deliver unmatched speed and quality. Complementing our tech, our team of highly specialized linguistic experts has built a solid reputation over two decades of award-winning client service. Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. If you are growth-obsessed, comfortable wearing multiple hats, and thrive in the pace and agility of a high-growth tech environment, then we want to hear from you!

What Will You Do?

This role blends strategic thinking with hands-on execution. You’ll set growth strategies, but you’ll also roll up your sleeves and execute campaigns, analyze performance, and make real-time optimizations. You will:

• Own demand generation programs tied to pipeline contribution and revenue
• Develop attribution models and dashboards to prove marketing ROI
• Partner with Sales to improve MQL-to-SQL conversion rates and accelerate deal velocity
• Run and optimize paid media campaigns on LinkedIn Ads, Google Ads, and other channels
• Write ad copy, build campaigns, set budgets, and A/B test creative
• Monitor spend daily and adjust targeting, bids, and messaging to maximize ROAS
• Execute keyword research, site audits, backlink strategies, and content optimization
• Implement AI-driven discovery tactics (AIO, AEO, GEO) to capture visibility in AI-powered search and answer engines
• Build and manage PPC campaigns (keywords, negative keywords, landing page alignment)
• Build and test landing pages in WordPress or other CMS platforms
• Set up and manage CRO tools (Hotjar, Optimizely) to test headlines, forms, and layouts
• Conduct UX audits and recommend improvements to reduce bounce rates and increase conversion
• Design and launch email nurture campaigns in HubSpot or Mailchimp
• Segment leads and apply lead scoring to qualify MQLs
• Support retention and upsell campaigns to maximize LTV
• Design structured growth experiments (hypothesis → test → learn → scale)
• Track KPIs (CAC, LTV, ROAS, funnel conversion, attribution by channel)
• Build weekly dashboards and present insights with actionable next steps
• Explore and test additional growth levers including webinars, ABM, partnerships, content syndication, and industry events

What We Are Looking For – Industry & Background

• Proven ability to run B2B demand generation programs that directly impact pipeline and revenue
• Experience in Legal, Financial, or Securities sectors is a plus, but any background with demonstrated hands-on growth success is welcome
• Experience in a high-growth, execution-heavy environment is highly valued
  

A Bit About You – You Bring 3–5 Years’ Experience In:

• Running paid media campaigns end-to-end (strategy, setup, optimization, reporting)
• Turning SEO strategies into measurable traffic, leads, and revenue
• Building and testing landing pages, forms, and email campaigns yourself (not just briefing an agency)
• Using analytics and attribution to connect campaigns to pipeline and closed-won revenue
• Designing nurture flows and lifecycle campaigns that improve lead quality
• Applying account-based marketing strategies to high-value targets
• Hands-on experience with growth tools: Google Ads, GA4, Tag Manager, HubSpot, SEMrush, Ahrefs, Hotjar, Optimizely, etc.
• Strong Excel/Sheets or Data Studio skills to build reports and dashboards
• Deep knowledge of evolving search and discovery, including AIO, AEO, and GEO
• Fluency in English; French and/or Spanish an asset
  

KPIs You’ll Be Measured On

• Marketing-sourced pipeline ($ value, not just leads)
• ROI of campaigns (ROAS, CAC:LTV)
• Funnel conversion rates (MQL → SQL → Opp → Closed Won)
• Contribution to revenue growth quarter-over-quarter
  

Benefits & Perks You’ll Love:

• Comprehensive Health Insurance:Including complementary therapies and support for your overall well-being.
• Your Birthday Off:We celebrate your special day!
• 6 Personal/Sick Days:Take the time you need for your health or life’s unexpected moments.
• Work-Ready Equipment:Get the tools you need to succeed, provided upon request.
• Remote position.
• Learning & Growth Opportunities:Training and resources tailored to your role and department.
• Supportive & Collaborative Team Culture:Work alongside team memberswho genuinely have your back.
• TeamRecognition & Action Awards:Celebrate wins and contributions in meaningful ways.
• Employee Referral Program:Earn rewards for bringing amazing talent to our team.

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